2023-05-19 15:00:00
[ 매드타임스 한수경 기자] Agencies, studios and brands from 11 countries and regions in Asia Pacific won 17 Gold Pencils, 17 Silvers, 18 Bronzes, and 116 Merits at One Show 2023.
Ogilvy Group Thailand won 6 One-Show Gold Pencils, the most in the region. In particular, the series by Monde Nissin/Voiz won 5 gold awards.
Serviceplan Korea, along with Serviceplan Germany, won 3 gold awards for Dot Pad. (The lead advertiser is Serviceplan Germany and is not officially included in the Asia Pacific award winners)
The winners of the One Show 2023 Gold Pencil in Asia Pacific are as follows:
- Interactive & Mobile Craft, Visual Craft – Visual Effects Category: (Tsuzuku) Tokyo, Tenkyo, Uedake, Dentsu Craft’s ‘Suntory Tennensui Endless Dawn’ (Advertiser Suntory Holdings Limited)
- Game, Mobile Game Division: Jeil Hong Kong, Jeil Fengtai ‘Quest for Dyslexia’ (Advertiser Samsung)
- Design, Editorial – Book Category: DDB Mudra Group ‘A Silent Frown’ (Advertiser Charlie Chaplin Foundation)
- Gaming – Use of Gaming as a Tool Category: Dentsu Creative Hong Kong ‘Critical Core’ (Advertiser Game to Grow / Critical Core Tabletop RPG Game)
- Design, Poster – Series Category: Dentsu ‘Beautiful Mutant’ (Advertiser Tokyo archyde news Museum/Hideo Yoshida Memorial Foundation)
- Design, Craft – Art Direction Division: Dentsu ‘Work, Work’ (Advertiser Dentsu archyde news Festival 75th Anniversary)
- Integration – Integrated Campaign Division: Leo Burnett India, Off-Road Film P&G Whisper Integrated Campaign ‘The Missing Chapter’
- Outdoors, Craft – Art Direction: Leo Burnett India, Off-Road Film P&G Whisper Integrated Campaign ‘The Missing Chapter’
- Film & Video Television & VOD / 31-60 seconds – Series category: Ogilvy Group Thailand, Factory 01 ‘Innocent Eyes’ (Advertiser Monde Nissin / Voiz)
- Film & Video Television & VOD / 31-60 sec – Single Category: Ogilvy Group Thailand, Factory 01 ‘Contact Lens’ (Advertiser Monde Nissin / Voiz)
- Film & Video Television & VOD / 31-60 sec – Single category: Ogilvy Group Thailand, Factory 01 ‘Left and Right’ (Advertiser Monde Nissin / Voiz)
- Film & Video Television & VOD / 31-60 sec – Single Category: Ogilvy Group Thailand, Factory 01 ‘Battle’ (Advertiser Monde Nissin / Voiz)
- Film & Video Television & VOD / 31-60 sec – Single Category: Ogilvy Group Thailand, Factory 01 ‘Eye’ (Advertiser Monde Nissin / Voiz)
- Branded Entertainment, Long Form Video Division: Suneta House, ‘Love Your Gut’ (Dutchie Dairy Plus Co., Ltd. / Dutchie), Ogilvy Group Thailand
- Social Media, Social Channels – Multiplatform: TBWAJuice Beijing, TBWABOLT Shanghai, Filmmate Productions Shanghai, Real Good Studio New York ‘BMW: Nothing But Sheer Joy’ (advertiser BMW)
- Design, Space Design – Architecture Division: Nippon Foundation, Shibuya Ward, Daiwa House Industries, Toto Ltd. ‘Tokyo Toilet’ (Advertiser Nippon Foundation)
- IP & Product Design: Innovation & Transformation / Innovation in IP & Product Design: Service Plan Germany, Service Plan Korea ‘Dot Pad’
- Interactive & Mobile Craft: Use of Technology Category: Service Plan Germany, Service Plan Korea ‘Dot Pad’
- Experiential & Immersive: Physical Products Division: Serviceplan Germany, Serviceplan Korea ‘Dot Pad’
At One Show 2023, China, Hong Kong-Singapore, India, Indonesia, Japan, Philippines, Singapore, Germany-Korea, Taiwan-China, Thailand, Vietnam, etc. won the Pencil and Merit.
Worldwide, FCB New York won the most Gold Pencils with 11 One-Show Gold Pencils. FCB New York’s ‘McEnroe vs. McEnroe’ (advertiser AB InBev Michelup Ultra) was named among the 10 most awarded Gold Pencils for a golf pencil.
BBDO Canadao TA2 Sound & Music won 9 Gold Pencils from Muskrat Magazine for ‘Missing Matoaka’. BETC Paris is Women in Games’ ‘Gender Swap’ with 3, Canal+’s ‘The Secret of Wakany’ (with Gum Paris, Partizan Paris) and Duolingo’s ‘The Tattoo Duo’ Over’ (with Voir Pictures Paris) won eight gold, two each and Lacoste’s ‘Unexpected Encounters’ won one.
Virtue Copenhagen (Advertisers Polycam, UNESCO, Blueshield) received 7 Gold Pencils for ‘Backup Ukraine’. In addition, Area 23, Ogilvy Group Thailand, and We Billiards each won 6 one-show gold pencils, while adam & eve DDB, Apple London, Duolingo Pittsburgh, Rethink Canada, and VMLY&R New York each won 5 gold.
A total of 20,166 works were submitted to One Show 2023 from 69 countries and regions. Agencies, studios, brands, production houses and designers from 54 countries and regions have won 210 Gold Pencils, 200 Silvers, 238 Bronzes and 1,172 Merit Awards.
The One Show 2023 Best of Show, Best of Discovery, Fusion Pencil, Green Pencil, Sustainable Development Goal Pencil, Penta Pencil, etc. Special awards and ‘This Year’ winners will be held at The Hammerstein Ballroom, New York on May 19 (local time) It will be announced at the One Show 50th Anniversary Ceremony and Celebration.
The OneShow 2023 Global Creative Rankings will be released on May 24, 2023.
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