A wild yr has come to a tragic finish for entrepreneurs Tina Hare and Natasja Andreasen.
Their enterprise, A Sprint of Magic, has since 2016 bought childhood recollections by means of “interactive letters from Santa Claus and the Tooth Fairy, amongst others”.
This summer season, the corporate was valued at over a million kroner, and the orders have poured in since then.
However regardless of an rising demand – and a profitable look within the TV program Løvens Hule – the enterprise journey is now over.
A Sprint of Magic has gone bankrupt.
– To begin with, it’s our dream and life’s work that has been misplaced. We’re fully devastated by the state of affairs, writes Tina Hare in an electronic mail reply.
Again from maternity to new actuality
In February, the North Jutland firm had a nationwide breakthrough when Tina Hare and Natasja Andreasen took half within the TV program “Løvens Hule”.
Buyers Nikolaj Nyholm and Morten Larsen collectively purchased 20 % of the corporate for DKK 240,000.
In reference to their TV look, it emerged that co-owner and co-director, Natasja Andreasen, has been on maternity go away for the reason that filming.
When she returned to work in Might, the co-owner was met by a very totally different actuality than the one she left.
Nikolaj Nyholm and Morten Larsen had stepped out of the possession circle. And now – lower than a month later – the corporate has been declared bankrupt.
The founders say that the explanation for the chapter is that, in continuation of their TV look, the corporate purchased “an excessive amount of” of year-round merchandise.
An funding that has taken the lifetime of the enterprise.
– Because it takes time to introduce fully new merchandise which have by no means existed earlier than, sadly we’ve got not had sufficient ongoing earnings to have the ability to survive till the Christmas season, which is our predominant season and what we’ve got been profitable with for the final a number of years, writes Tina Hare.
Onerous to be taken critically
Throughout November and December alone, A Sprint of Magic bought over one million kroner value of merchandise.
As compared, gross sales for the entire of 2022 ended at DKK 710,000.
It could appear contradictory that the corporate goes bankrupt simply when enterprise and gross sales actually took off.
Right here, the founders level to a mix of the huge funding in new merchandise and a scarcity of financing choices.
– On the whole, it has been tough to search out financing and to be taken critically as feminine entrepreneurs, writes Tina Hare.
The now former house owners emphasize that the banks are very cautious, and that it has been, for instance, “a wrestle simply to get a enterprise adviser within the financial institution”.
– It was additionally one of many explanation why we went to the “Lion’s Den”, however sadly it has not introduced with it what we had hoped for – not regardless that we’ve got been taken very critically by the lions, writes Tina Hare.
In keeping with the cvr register, Nikolaj Nyholm and Morten Larsen managed to be co-owners of A Sprint of Magic for precisely three months earlier than they withdrew from the possession group.
PR Picture: Kjetil Loeite
Nevertheless, hope for the corporate isn’t fully extinguished.
The founders are working to discover a answer to take the idea ahead.
The market has each house and wish for an idea like A Sprint of Magic, they imagine.
– We’re working very arduous to discover a answer for Christmas, in order that we don’t disappoint all the shoppers who’ve faithfully purchased Christmas magic for his or her kids from us for the previous a number of years.
– We do not but understand how that can occur – we simply know that we’ve got to discover a answer, writes Tina Hare.
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2024-05-28 13:33:45
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