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Bodega Aurrerá is one of the most important wholesale companies today.
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El Buen Fin has managed to raise an economic benefit of more than 230 billion pesos in its 2020 edition.
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Users have begun to report “scams” and “unfavorable” promotions in these first two days of the event.
A user has displayed what has been taken as an unfavorable promotion for consumers by Aurrera Winery. This is because it shows, instead of a benefit, an economic disadvantage for its clients.
El Buen Fin represents one of the most important commercial events in Mexico, and this year, brands anticipate an economic benefit of at least 195 billion pesos. With more than 90,000 participants, many have promoted their continuity because many Mexicans are increasingly convinced of their participation.
Offer or scam?; display unfavorable “promotion” in Bodega Aurrerá
Through your account TikToka user shared a video showing how, allegedly, the Bodega Aurrerá brand carries out unfavorable practices, framed in the Good End promotions.
In the video shared by the “conoceatupueblo” profile, a 2×1 offer on toothbrushes is shown, with a final price of 70 pesos. However, just a few seconds later, a hand is seen raising the promotion, where it can be seen how each copy normally costs only 30 pesos.
This highlights not only the store, but also other brands that usually take advantage of these events to raise the prices of products, taking advantage of their sales quality.
This was the video shared by the user, which is expressed from the question “Offer or Scam?”:
@conoceatupueblo ¿Offer or Stafa? ???????? #Good end #buenfin2022 #offers #fraud #prophecy ♬ original sound – Meet your people
In addition to this, users of the social network shared some of their comments on the video:
Cesar Roman “Every day and year they do the same, all the stores, it doesn’t matter if it’s a Good End or not.”
madridisraellopez18 “This is real. They should check everything.”
Luis yells “That’s marketing.”
Hector Zaragoza “We all know that the Buen Fin thing is a pure lie, I’ve been following something for three months and they’ve raised 3 thousand now.”
Carlos Mendoza “Pure scams, today I went to check a fridge and it said 25 percent discount and so before the Good End without a discount.”
Bodega Aurrerá and wholesale stores in Mexico
The presence of wholesale and retail chains in Mexico and in the world is quite notable. First of all, we have to according to Statista, only in 2020, Walmart de México y Centroamérica had a total of 2,634 branches in Mexico. That year, discount stores known as Bodega Aurrerá were the most common Walmex branch format in the country, with 80 percent of the total.
On the other hand, in 2020, Costco named the 6th most valuable retail brand in the world, with a brand value of more than 28 billion US dollars, with Walmart being its biggest competition in terms of sales and presence. As if that were not enough, during 2019, Walmart generated almost four times more retail sales than Costco.
Despite this, in recent years, analysts point out that the company has experienced continuous revenue growth and assure that this growth will remain constant at least until 2025. In short, while Walmart had more than 11,000 stores around the world, of which five percent corresponded to Sam’s ClubCostco registered nearly 800 warehouses worldwidea clear advantage that, according to this, will be reduced.
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