2024-01-12 12:52:04
NVIDIA Drives AI with Automotive Innovation on Show at CES
With growing interest in generative AI, the automotive industry is eager to integrate this technology into a variety of areas, ranging from vehicle design, engineering and manufacturing to marketing and sales strategies. The rise of generative AI, coupled with the growing relevance of software-defined computing, promises to further drive the automotive market through 2024. During CES, several NVIDIA partners in the automotive industry unveiled their latest innovations, reflecting this accelerated pace of automotive innovation.
Mercedes-Benz, Polestar, Kodiak, Pebble and More Introduce Newest AI-Driven Vehicles
Among these partners, Mercedes-Benz stands out by announcing a series of software-driven features, showcasing the latest advancements in the history of Mercedes-Benz MB.OS. These innovations are being implemented across a range of vehicles, including the Concept CLA Classe, which integrates NVIDIA DRIVE Orin technology to enhance automated driving. Additionally, Mercedes-Benz is adopting the use of digital twins technology to optimize production, using the NVIDIA Omniverse platform. This platform offers capabilities for developing applications that enable the planning, collaboration and efficient operation of manufacturing and assembly facilities.
Another brand emerging with significant launches is Lenovo.
Lenovo AH1 integrates automotive innovation
During the event, the company revealed its in-vehicle computing roadmap and introduced new products that build on NVIDIA DRIVE Thor. These include the Lenovo level 4 autonomous.
Ansys illustrates its integration with NVIDIA Omniverse, highlighting how this partnership accelerates the development of autonomous vehicles. Ansys AVxcelerate sensors are now accessible through NVIDIA DRIVE Yes. On the other hand, Cerence introduces CaLLM, a large language model (LLM) tailored specifically for the automotive sector. This model serves as the foundation for the company’s cutting-edge automotive computing platform, running on NVIDIA DRIVE.
Polestar is also not left out with the launch of the Polestar 3, incorporating the powerful NVIDIA DRIVE Orin central processor. Meanwhile, Kodiak highlights its autonomous truck, driven by NVIDIA GPUs, responsible for high-performance processing to handle large volumes of data from cameras, radars and sensors.
Additionally, VR startup Pebble reveals its flagship product, the Pebble Flow – a semi-autonomous electric travel trailer powered by NVIDIA DRIVE Orin technology. Production of this pioneering product is expected to begin before the end of 2024.
“These innovations are transforming not only the way vehicles are manufactured, but also how they are perceived and used by consumers.
The integration of systems like NVIDIA DRIVE Orin into a variety of products, from automobiles to autonomous trucks, highlights the continued commitment to offering cutting-edge solutions that drive the mobility of the future”, reinforces Marcio Aguiar, director of NVIDIA’s Enterprise division for America Latin.
About NVIDIA
Since its founding in 1993, the NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 spurred the growth of the PC gaming market, redefined computer graphics, ushered in the era of modern AI, and has helped industrial digitization across markets. NVIDIA is now a full-stack computing company with data center-scale solutions that are disrupting the industry. More information at:
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