In the 2023 Lunar New Year season, the domestic box office also recorded a record number, showing a good signal for the prosperity of Vietnamese cinema following the pandemic.
Vietnamese movie great victory
The 2023 Lunar New Year season witnessed a record low number of Vietnamese films in theaters, with only two works, “House of the Nu” (directed by Tran Thanh) and “Sisters and Sisters” 2 (director Vu Ngoc Dang).
As noted by Box Office Vietnam, as of 10 am on January 28, Tran Thanh’s film officially reached the milestone of more than 185 billion VND following 6 days in theaters. The film became the earliest Vietnamese work to reach this milestone, surpassing the previous achievement of “The Godfather” – also co-produced by Tran Thanh.
Since its debut on the 1st of the Lunar New Year, “The House of Nu” has continuously broken many Vietnamese box office records: the most pre-ordered Vietnamese films (30,000 tickets), the highest opening day revenue (23 billion VND). , equivalent to 220,000 tickets), Vietnamese films reached 50 billion dong the fastest (following more than 2 days), the fastest 80 billion (in 3 days).
Representatives of large cinema clusters such as CGV and Galaxy said that Madame Nu’s House dominated in screening compared to films released at the same time.
With the current rapid growth momentum, the milestone of VND 200 billion is not far from “Mrs. Nu’s House”. In other developments, “Sisters and Sisters” 2, although weaker with a revenue of 45 billion dong, still have many profitable opportunities.
It is worth mentioning that the achievements in ticket sales and media effects that these two films have achieved are far superior to foreign works released at the same time.
Why did “The Lady’s House” cause a fever?
Remember, in 2022, there are 4 Vietnamese films released together, but every day the box office only earns an average of 15 billion VND. According to statistics of Box Office Vietnam, the revenue of 3 New Year days in 2022 is only equal to 1 New Year day in 2023.
A scene from the movie Madame Nu’s house
Explaining the fact that this year’s Tet movie theater achieved good revenue, Lotte Cinema’s representative said that it was largely due to the quality of two domestic films.
In particular, “Mrs. Nu’s House” is suitable for the Tet atmosphere because the film explores the topic of family, the relationship between mother and child, mother-in-law and son-in-law… quite realistic and close to life. This is Tran Thanh’s forte, which has contributed to helping “The Godfather” collect more than 400 billion VND. The comedy pieces also bring laughter to the audience but not bullshit.
Sharing the same opinion, film critic Le Hong Lam said that Tran Thanh’s work set an “unprecedented” record: “thanks to Tran Thanh, he was able to exploit the popular materials of Vietnamese social life. Contemporary male, touching the wounds of the “collective unconscious” and then finding ways to heal and leave the right lessons.
In other words, his films are films regarding urbanites and bring out the popular popular philosophies. If he can do this, then he can touch 80% of Vietnamese people. So the audience just went to the cinema to watch the movie.”
Sick of secretly filming, posting on social networks
In addition to the joy of Vietnamese film revenue in early 2023, the status of livestreaming, spying, and posting on social networking sites is also frustrating for many audiences, as well as filmmakers.
Many scenes of the movie “The Lady’s House” were released online
Specifically, on January 26, many sneaky excerpts from “Mrs. Nu’s House” – were uploaded to TikTok. The videos attracted tens of thousands of views, revealing unpublished content by the crew.
In it, there is a picture of controversy between the character Ngoc Nhi (Uyen An) and John – the overseas Vietnamese boyfriend, or the ending of the main character.
Previously, on January 22, “Sisters and Sisters” 2 were also illegally posted by many TikTok accounts. Key excerpts of the film were recorded and broken into many videos to attract views, with videos reaching hundreds of thousands of hits.
“We became victims of TikTokers who craved views. Calls to watch movies consciously and civilized hardly work …”, director Vu Ngoc Dang expressed pressingly.
In this regard, Mr. Nguyen Hoang Hai – content director of CJ CGV cinema complex said that he has contacted TikTok to delete the spy videos, continuing to review to handle the offending accounts.
The movie “Sisters and Sisters 2” was filmed and posted widely on social networks
This is not the first time Vietnamese films have been filmed and posted on social media. In the New Year 2021 season, the movie “The Godfather” was also snooped by a Tiktok account and posted online. The clip is 55 seconds long, revealing important details, creating the drama of the film.
Movies “The old girl has many moves 2” by director Bao Nhan – Nam Cito (released in 2019), “Co Ba Saigon” by Ngo Thanh Van (released in 2017), Em Not 18 (released in 2017). .. has been livestreamed, recorded videos distributed on social networks. Most of these cases are forced to remove the offending video.
According to Decree 131 stipulating the act of copying, recording audio and video without copyright will be fined from 15 to 35 million dong, even if it is snooped and causes economic damage to the subject, it will be possible to be punished. handled under the Penal Code.
Ngo Thanh Van asked the authorities to handle the case, at that time, a 17-year-old young man living in Ba Ria – Vung Tau was fined 15 million VND.
