2023-11-21 20:51:43
Experts highlight that creating a space for your business on the internet offers significant benefits, providing greater visibility, easier property search and efficient communication with potential buyers. Data and sources prove the importance of this tool in the current real estate market scenario.
According to research published on the V4 Companyat the beginning of 2023 it was found that more than 5.1 billion people use the internet, confirming the fact that even in a global panorama, the internet is a fundamental and primordial space for a business to be present.
In addition to this number, the same research highlighted that since 2013 the growth of internet users has grown by more than 100%. In other words, the number of users doubled in relation to the increase in the world population, which grew by 11.14%. Therefore, it is understandable that this number of people connected to the internet is far from reaching a maximum peak, as it has shown constant growth over the years.
Therefore, having a presence in the digital environment is an increasingly efficient strategy for reaching the desired target audience.
Expanded visibility and global reach
Having a real estate website provides increased visibility in the market. According to the report “Digital Strategies for the Real Estate Market”, by the consultancy Deloitte, 90% of property buyers use the internet as their main source of research. This demonstrates the importance of being present online to reach the target audience.
Furthermore, the use of search engine optimization (SEO) strategies allows the website to be found easily by users. According to the “Digital House Hunting” study, carried out by National Association of Realtors, 51% of buyers found the property they wanted through internet searches. Which highlights the importance of being present in search results, the fact of worrying regarding strategies to rank in the top positions of search engines and thus increase the chances of closing a deal.
Another piece of data that corroborates the importance of applying SEO strategies was published by the Global Overview Report 2023, on the V4 blog, in which it states that search engines are a type of tool used 30.6% of the time, being the most used for discover brandsand reaching 48.2% when we talk regarding research brands.
Search and comparison made easy
A well-developed real estate website offers features that make it easier to search and compare properties. According to the “Digital Consumer Profile” survey, carried out by Comscore75% of home buyers consider online research a crucial step in the buying process.
By providing photos, detailed descriptions and search filters, potential buyers have the ability to explore a wide variety of options before even contacting a broker. This saves time for both buyers and industry professionals, as well as providing a more satisfactory and smooth customer experience.
Efficient communication and agility in the negotiation process
Through a website for real estate, it is possible to establish direct and efficient communication with potential buyers. Through contact forms, live chats or even scheduling online visits, interested parties can ask questions and obtain additional information quickly and conveniently.
According to the research “Consumer Trends in the Real Estate Market”, carried out by HubSpot, 61% of buyers prefer to communicate with brokers through digital channels. This demonstrates the need to offer communication aligned with the public’s preferences, ensuring a convincing experience and strengthening the relationship with the customer.
Therefore, in the current dynamic market, having a real estate website has become an indispensable strategy for professionals in the sector. According to Vitor Severo, marketing sector leader at Jetimob, “an exclusive website for a real estate business is essential to get more leads and increase revenue. Especially when we are witnessing a scenario where people are increasingly immediatist and seconds make the difference. Therefore, having a real estate website with good performance and cutting-edge technology is essential to guarantee a competitive advantage.”
The data and sources presented confirm the importance of this tool for boosting property sales. With greater visibility, ease of property search and efficient communication, professionals who invest in this platform have a competitive advantage, reaching a wider audience and offering an improved experience to buyers. It is essential to keep up with digital trends and invest in your online presence to maximize results in the constantly evolving real estate market.
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