“IN THE MORNING if it’s still in the car listen to it radio. If it’s like Spotify, the song continues, bored too. If the radio broadcast is funny,” said Siti, a young mother who often listens to the radio in the morning while driving with her husband.
Radio has long been a ‘road friend’ for workers on their way to and from the office. Broadcasters 95.1 FMIvy Batuta, said that one of her favorite programs on the radio is also in the morning, namely Kis in The Morningwhich he brought.
“How do you know (it’s a favorite)? Every time we throw out a topic, there are lots of responses. by Whatsapp us. I was so dizzy reading it. For example, I throw the question ‘who still listens to the radio this morning?’, immediately tuh chat Whatsapp enter and no more “You can count the number of them, maybe hundreds or even more,” said Ivy when met at the Mahaka Radio Integra office in Jakarta, Wednesday (11/9). Apart from that 95.1 FMMahaka houses a number of other leading radio stations, namely Gen 98.7 FM, Like 101 FM, Hot 93.2 FMuntil Mustang 88.0 FM.
The continued popularity of radio shows the ability of radio to adapt in the era of digital disruption. Since its birth Radio Republic of Indonesia (RRI) on September 11, 1945, which was also designated as National Radio Day, the country’s radio industry can be said to continue to live.
Broadcaster How FMMaulana Hidayat or familiarly called Molan, who attended with Ivy, believes that radio will not die because of technological competition, especially radio in Jakarta. “In my opinion, radio will not die because of technological developments, radio will die if the streets of Jakarta no more jam,” he joked.
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Viral on social media
Reflecting on How FMthe digital era does not seem to be an obstacle. In fact, since last year, How FM often goes viral on social media thanks to content about an intern named Sara, who lives a lifestyle far above that of the radio station employees.
Not only carrying designer bags and expensive laptops, Sara, who is a student, also travels with a driver. The contrast between Sara’s life and the permanent employees is packaged in an anecdote style that also touches on the lifestyle of Gen Z and young people. crazy rich.
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Interviewed on the same day, Mahaka Radio Integra’s President Director, Adrian Syarkawie, revealed that the use of social media must be done, because this is the era of radio not just to be listened to. “So now you can no longer just force people to listen to the radio, but they must be able to see the radio, they must be able to feel the radio, and even be able to hold the radio itself, so that the creative derivatives or strategies that we do on the radio must be visible. How how can it be seen? Can the radio be seen? No can. Then he saw How? Social media (with live streaming or creative content),” he explained.
However, that’s not all, for Adrian the key to continuing to exist is to embrace people to be close to radio. With that, he is sure that radio will not experience twilight.
Apart from social media content, the radio stations under Mahaka Radio Integra are also diligent in creating activities offlinelike Jak After School which was initiated by How FM. Then on the radio station Gen FM, for example, they regularly hold programs Gen on Track Livea free music concert program held in public spaces. Mahaka also sees opportunities from the podcast trend (podcast).
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“Podcasts indirectly show that people are becoming more into listen people talk. We take the opportunity, now on the radio we increase the duration of our announcers’ chats, but then we don’t remove the radio character. In podcastlisteners can interact No? No. Where can you do it? On the radio,” explained Adrian, who said the number of listeners from all of his radio networks, including listeners streamingaround 17 million-18 million listeners.
Molan agrees that podcasts and radio are similar but not the same.Podcast That’s my opinion, our way of listening to people argue, but not accompanying them. While radio is a way for people to find friends on the street, at work, because it can be two-way. Radio is also a medium that can I mention the listener’s imagination. His name is ‘theater of mind‘For example, after being given a sad story and then given a supporting song, that will trigger someone’s imagination,” said Molan.
Ivy added that radio is also a medium that full of surprise. “On the radio it can suddenly run out talking about politics, talking about health, celebrity gossip. I even once received a message while I was on air from a former person who had wanted to commit suicide bombing, but in the end No So. He told his story on the radio,” said Ivy.
Local identity
Adapting to the digital era is also being done by top radio stations in the Special Region of Yogyakarta, Geronimo FM. Established since 1971, Geronimo FM now it can not only be accessed via conventional radio, but also various platforms, starting from Youtube, Instagram, Twitter, Facebook, Tiktokand various other applications on Playstore. “Radio broadcasts can not only be heard, but now can be watched, there are visuals,” said the Director of Radio Geronimo FMBagus Kusuma, Wednesday (12/9).
Bagus said that various adaptations were made along with people’s lifestyles that changed drastically to the digital world during the Covid-19 pandemic. However, he believes that the development of entertainment in the digital world will not kill radio. “As I said at the beginning, radio will continue strugling and evolve according to existing developments.”
In this adaptation effort, the first FM radio in Yogyakarta still maintains its local identity. tagline ‘The Real Sound of Jogja’ and slogansLove Jogja and You’. It is also because of the listener base. Geronimo are film and music lovers, or high school students.
The culture of listening to the radio is seen differently from Jakarta, which occurs during traffic jams. “We are listened to by many students while they are in their boarding houses,” he explained.
Bagus believes that maintaining a community is the key to radio’s survival. “Community is important for radio and will maintain it according to each segment.” (M-1)
#Radio #listening
Listener interest but also attracts a younger demographic that is used to interacting with content online.
Table of Contents
The Resilience of Radio: How this Traditional Medium is Thriving in the Digital Age
In an era where digital platforms have become the go-to source for entertainment and information, one might assume that traditional radio is on its way out. However, despite the rise of streaming services and social media, radio continues to be a popular medium for millions of people around the world. In Indonesia, radio stations are not only surviving but thriving, adapting to the digital era by incorporating new technologies and strategies to stay relevant.
Staying Relevant in the Digital Age
One of the key factors contributing to radio’s continued popularity is its ability to adapt to changing listener habits. With the rise of social media, radio stations are now using platforms like Instagram, Facebook, and Twitter to engage with their audiences, share content, and provide behind-the-scenes glimpses into their operations. This not only helps to maintain
What are the reasons for radio’s enduring appeal in the digital age?
Here is a comprehensive and SEO-optimized article on the topic of radio and its relevance in the digital age:
The Enduring Appeal of Radio: Why It Remains a Popular Choice in the Digital Age
In an era dominated by digital media, radio has managed to maintain its relevance and popularity. Despite the rise of streaming services and social media, radio continues to thrive, with millions of listeners tuning in every day. But what is it about radio that makes it such an enduring medium?
A Road Friend for Commuters
For many, radio is a trusted companion on their daily commute. Siti, a young mother, listens to the radio every morning while driving with her husband. “If it’s like Spotify, the song continues, I get bored too. But if the radio broadcast is funny, it’s more enjoyable,” she said. Similarly, Ivy Batuta, a broadcaster at 95.1 FM, revealed that her favorite program is in the morning, namely Kis in The Morning, which generates a lot of responses from listeners.
Adapting to the Digital Age
Radio has demonstrated its ability to adapt to the digital age. Since its birth in 1945, the radio industry has continued to evolve, incorporating new technologies and formats to stay relevant. With the rise of social media, radio stations have learned to leverage these platforms to reach a wider audience. Maulana Hidayat, a broadcaster at How FM, believes that radio will not die due to technological competition. “In my opinion, radio will not die because of technological developments, radio will die if the streets of Jakarta are no longer jammed,” he joked.
Going Viral on Social Media
How FM has successfully gone viral on social media, thanks to content about an intern named Sara, who lives a lifestyle far above that of the radio station employees. The contrast between Sara’s life and the permanent employees is packaged in an anecdote style that also touches on the lifestyle of Gen Z and young people. This creative content has helped to engage listeners and attract new audiences.
The Importance of Social Media
According to Adrian Syarkawie, President Director of Mahaka Radio Integra, social media is key to radio’s continued success. “So now you can no longer just force people to listen to the radio, but they must be able to see the radio, they must be able to feel the radio, and even be able to hold the radio itself, so that the creative derivatives or strategies that we do on the radio must be visible,” he explained. By leveraging social media, radio stations can create engaging content that complements their on-air programming.
Embracing People
Adrian believes that the key to radio’s continued existence is to embrace people and bring them closer to the medium. By doing so, radio can ensure its relevance and popularity in the digital age.
Conclusion
Radio’s enduring appeal lies in its ability to adapt to changing times and technologies. By embracing social media and creating engaging content, radio stations can continue to attract new listeners and retain existing ones. As Maulana Hidayat said, “Radio will not die because of technological developments, radio will die if the streets of Jakarta are no longer jammed.” With its ability to evolve and innovate, radio is likely to remain a popular choice for years to come.
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Discover why radio remains a popular choice in the digital age. From its ability to adapt to changing times and technologies to its creative use of social media, radio continues to thrive. Learn how radio stations are embracing people and creating engaging content to stay relevant.
