“Not Mary Again” becomes an online blockbuster

2023-10-29 07:30:30

waff care soap successful on all channels

Vienna (OTS) – The waff care soap “Not Mary Again” has conquered the online community. The first episode of the 24-part series about the newly qualified nursing assistant Mary was published at the beginning of October. It is now clear that the innovative format of a soap on the topic of care is being accepted by the audience. People love Mary and her turbulent professional and personal rollercoaster ride. The numbers for the entire campaign speak for themselves: the reach on Instagram and Facebook is 2.2 million users, and on TikTok it is one million. “Not Mary Again” has become an online blockbuster. Not all episodes have been published yet. The care soap runs until mid-November.

City Councilor for Economic Affairs Peter Hanke sees this success as confirmation of waff’s new communication channel: “The care soap acts as an innovative door opener to attract new target groups for the care professions. The accompanying campaign for ‘Not Mary Again’ gives us the opportunity to provide all the information Training, support and the career profile of nursing. This path has been a complete success.”

Nichtwiedermary.at offers all the information you need to get started with care

The specific information about the professions is on the website Nichtwiedermary.at, which has already been visited 26,432 times. Here you can also find interviews with active nursing staff who authentically describe their training and everyday working life. This involves training such as home help, nursing assistance, nursing assistant, specialist social care for work with the elderly or disabled people and the bachelor’s degree in health and nursing. At the same time, support options during training such as the Vienna training allowance, the nursing scholarship or the Vienna nursing training bonus are also presented. This offers potential newcomers and those switching to care real added value beyond entertainment.

51 percent of those starting nursing training now come through the waff. The Jobs PLUS training program offers optimal conditions. In addition to free training and a permanent job, participants receive financial support throughout the training. For example, for training courses that last a year or longer, in addition to the AMS benefit, there is also the waff Vienna training allowance. That’s a total of around 1,400 euros per month.

“Not Mary Again” can be seen on the following channels: