Ah, welcome back, ladies and gentlemen! Gather around because today we’ve got a juicy piece of news hotter than a summer barbecue in the UK—though, let’s be honest, that’s mostly about burnt sausages and half-hearted attempts at a tan. We’re delving into the dazzling world of No Guidance: the new British R&B boy band that’s managing to charm critics and fans alike faster than you say “Boys II Men”!
Let’s set the stage! No Guidance isn’t just your run-of-the-mill boy band. Oh no, they’re described as “the next global R&B superstar” by none other than Rolling Stone. I mean, that’s like saying you’ll find the next Beethoven in your local pub. But here we are, basking in the glorious harmony of Eshan, Zeekay, Kaci, and Josh—yes, that’s right, we’ve got a proper quartet on our hands!
Now, these lads aren’t just singing sweet nothings; they come with some serious accolades. Our friends at the New York Times call them “exquisite,” and Billboard is essentially telling us to keep our eyes peeled because these boys are going to shake the R&B scene to its very core! Talk about setting the bar high; that’s like saying your coffee is going to take you to the moon and back!
The latest single, “Nostalgic”, sounds like a delightful throwback wrapped in a shiny pop veneer—perfect for those evenings of sipping chai and reminiscing about the ’90s, or at least trying to remember who was the lead singer of All 4 One. The boys are aligning their sound with the same kind of romantic flair that had us swooning back when fluorescent tracksuits were in fashion—wait, were they ever in fashion? No? Just me?
Now, let’s take a moment to talk about their impressive traction. Millions of streams, you say? TikTok is practically crying for them! This group has hit a milestone of 2.8 million followers, and over 1 billion views! They’ve become so popular on TikTok that it’s nearly a full-time job keeping up with them. Forget landscape influencers; we’ve got music’s answer to The Avengers here!
And if that’s not enough to convince you, they’ve opened for Mahalia and shared the stage with SZA at the BST Hyde Park festival, almost like they’re on a quest to claim the crown of the R&B kingdom. We’ve got to keep an eye on these lads; otherwise, they might just outshine the very stars they’re supporting!
But wait, let’s not get lost in the hype; have you heard their debut EP, “Is It A Crime?” It features vocal powerhouses and seasoned producers—like rolling the dice in a Las Vegas casino and hitting the jackpot. These are names you recognize and drool over: Rihanna, Ariana Grande, Bad Bunny! No Guidance is clearly planning to leave us all giddy and swooning.
So, to wrap things up, if you’re not already on the No Guidance bandwagon, I urge you to hop on before they start selling out arenas. Keep your eyes peeled for “Nostalgic” and their future releases because these boys aren’t just a moment; they’re a movement. And maybe, just maybe, they’ll make R&B great again—though thankfully without the fashion disasters that often accompany boy band reunions.
Remember, if you need a dose of modern boy band magic, look no further than No Guidance. This isn’t just a group; this is the revolution of harmony wrapped in a flash of youth! And who knows? Perhaps, like my last Tinder date, they might actually stick around. Thank you and good night!
（左→右 Eshan, Zeekay, Kaci, Josh）photo by Ryan Jafarzadeh
“The next global R&B superstar”
by ROLLING STONE
“A British R&B quartet that overwhelms with exquisite harmony, modesty, and civility.”
by NEW YORK TIMES
“It’s clear that this new group from the UK is going to be a major force in the R&B scene.”
by BILLBOARD
“This UK group is sure to break out both in their home country and in the US.”
by COMPLEX
“No Guidance embarks on a renaissance, bringing back the nostalgic aspects of the boy group of yesteryear to the present day” by NME
No Guidance, a promising new R&B boy band hailing from the UK, has released their exciting new single titled “Nostalgic.” The production and songwriting team includes RELYT, known for collaborations with rising stars like Central Cee and FLO, alongside Ashton Sellers, who has worked with notable artists such as Burna Boy and Kehlani. The songwriting also benefits from the talents of Chase Mack, contributing to an impressive sound. As anticipation grows for their earlier single “Around Me,” the group has delivered yet another captivating track.
The melodic composition of “Nostalgic” harkens back to the golden era of R&B, complete with an infectious pop hook that aims to resonate with listeners. This euphoric anthem only adds to their already impressive discography, further showcasing their style.
“I am excited to share with you my second new single of the year since returning to the scene, ‘Nostalgic.’ This song captures the thrill of discovering love and draws inspiration from the iconic 90s era. It evokes memories of the heartfelt romances depicted in the films of our childhood and the tracks that shaped our youth,” explained Eshan, the newest member of the group.
Since storming onto the music scene with their debut in March 2023, No Guidance has quickly emerged as the young savior of the R&B genre. Their captivating melodies and seamless harmonies have garnered significant buzz, attracting attention from industry heavyweights like Summer Walker, Timbaland, Babyface, and Snoop Dogg. They have also received accolades from influential artists, including Justin Skye and the legendary Boyz II Men, further solidifying their place in the music landscape.
Their hit singles and viral videos have seen tremendous success, accumulating millions of streams and views across platforms such as Spotify and TikTok. With an impressive following of over 2.8 million on TikTok and more than 1 billion views over the past year, they have established themselves as a force to be reckoned with. Their accomplishments include being recognized for six of the platform’s most viewed R&B videos, positioning them as the sixth most followed artist for R&B content in the UK.
Supported by major media outlets and brands like MTV Push, The Guardian, Dazed 100, Ticketmaster, and BBC Radio 1Xtra, No Guidance has shared the stage as opening acts for Mahalia’s sold-out ‘IRL’ tour across the UK and Europe, as well as performing alongside SZA at the illustrious BST Hyde Park festival. Their appearances at prominent events such as Eurosonic, Rock Werchter, and the North Sea Jazz Festival have garnered rave reviews, further propelling their rise in the industry.
What is No Guidance?
A London-based quartet featuring Zeekay, Eshan, Josh, and Kaci, No Guidance is a modern R&B boy group pushing the boundaries of the genre, demonstrating that R&B continues to be in high demand. Their debut EP ‘Is It A Crime?’ released in June 2023 features contributions from prominent artists and producers. Their second EP “Spice” launched in September 2023, further showcasing their creative evolution. The group aims to carve out a new trajectory for boy bands in the contemporary music landscape.
■Release information
No Guidance
New single “Nostalgic” now available
Label: NG Records
■Music Videos
■Follow No Guidance
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How does the rise of social media platforms like TikTok influence the music and engagement style of emerging artists like No Guidance?
**Interview with No Guidance: The Rising Stars of British R&B**
**Host:** Welcome back, everyone! Today, we have something special for you. Joining us is the exciting new British R&B boy band, No Guidance! Guys, thank you for being here.
**Eshan:** Thanks for having us! We’re excited to be here.
**Kaci:** Absolutely! It’s great to chat about our journey so far.
**Host:** You’ve really taken the music scene by storm in such a short time. Rolling Stone has even called you “the next global R&B superstar.” How does that feel?
**Josh:** It’s honestly surreal. We’ve been working hard, and to get that recognition from such a major publication is a dream come true.
**Zeekay:** It motivates us to keep pushing our sound and to connect with more fans.
**Host:** Speaking of your sound, your latest single “Nostalgic” really gives a nod to the ’90s R&B vibes. What inspired you to write this track?
**Eshan:** “Nostalgic” is all about capturing those feelings of young love, reminiscent of the films and music we grew up with. We wanted to celebrate that era while making it fresh and relevant.
**Kaci:** Plus, the production team we worked with, like RELYT and Ashton Sellers, really helped bring that vision to life!
**Host:** With over 2.8 million followers on TikTok and a billion views across your videos, it seems like you’ve become a phenomenon on social media. What’s it like to see your music resonate so widely?
**Josh:** It’s mind-blowing! TikTok has been such a huge platform for us to share our music, and seeing people engage, dance, and create content with our songs is incredible.
**Zeekay:** We love how it allows us to connect with fans and share our journey in real-time.
**Host:** You’ve also had the opportunity to perform alongside some big names like SZA and Mahalia! What was that experience like?
**Kaci:** Performing with artists we admire is amazing. It pushes us to elevate our game and learn from the best in the business.
**Eshan:** It’s inspiring to see how they engage with their audience. We’re always trying to bring that energy to our performances.
**Host:** Your debut EP “Is It A Crime?” has dropped, and there’s a lot of excitement around it. What do you hope listeners take away from it?
**Josh:** We want people to feel seen and understood through our music. Each song tells a story, and we hope it resonates with their own experiences.
**Kaci:** It’s about creating a connection. We want our music to bring back those feelings of nostalgia while being relatable to today’s listeners.
**Host:** Last question—if you could describe No Guidance in three words, what would they be?
**Zeekay:** Fresh. Harmonious. Dynamic.
**Eshan:** Love it! Those words capture us perfectly.
**Host:** Fantastic! Well, thank you, No Guidance, for joining us today. We can’t wait to see where your journey takes you next!
**Kaci:** Thanks for having us! We appreciate the support.
**Josh:** We hope to see everyone at our shows soon!
**Host:** Ladies and gentlemen, keep an eye on these rising stars. No Guidance is indeed a name to remember!
