Ah, welcome back, ladies and gentlemen! Gather around because today we’ve got a juicy piece of news hotter than a summer barbecue in the UK—though, let’s be honest, that’s mostly about burnt sausages and half-hearted attempts at a tan. We’re delving into the dazzling world of No Guidance: the new British R&B boy band that’s managing to charm critics and fans alike faster than you say “Boys II Men”!
Let’s set the stage! No Guidance isn’t just your run-of-the-mill boy band. Oh no, they’re described as “the next global R&B superstar” by none other than Rolling Stone. I mean, that’s like saying you’ll find the next Beethoven in your local pub. But here we are, basking in the glorious harmony of Eshan, Zeekay, Kaci, and Josh—yes, that’s right, we’ve got a proper quartet on our hands!
Now, these lads aren’t just singing sweet nothings; they come with some serious accolades. Our friends at the New York Times call them “exquisite,” and Billboard is essentially telling us to keep our eyes peeled because these boys are going to shake the R&B scene to its very core! Talk about setting the bar high; that’s like saying your coffee is going to take you to the moon and back!
The latest single, “Nostalgic”, sounds like a delightful throwback wrapped in a shiny pop veneer—perfect for those evenings of sipping chai and reminiscing about the ’90s, or at least trying to remember who was the lead singer of All 4 One. The boys are aligning their sound with the same kind of romantic flair that had us swooning back when fluorescent tracksuits were in fashion—wait, were they ever in fashion? No? Just me?
Now, let’s take a moment to talk about their impressive traction. Millions of streams, you say? TikTok is practically crying for them! This group has hit a milestone of 2.8 million followers, and over 1 billion views! They’ve become so popular on TikTok that it’s nearly a full-time job keeping up with them. Forget landscape influencers; we’ve got music’s answer to The Avengers here!
And if that’s not enough to convince you, they’ve opened for Mahalia and shared the stage with SZA at the BST Hyde Park festival, almost like they’re on a quest to claim the crown of the R&B kingdom. We’ve got to keep an eye on these lads; otherwise, they might just outshine the very stars they’re supporting!
But wait, let’s not get lost in the hype; have you heard their debut EP, “Is It A Crime?” It features vocal powerhouses and seasoned producers—like rolling the dice in a Las Vegas casino and hitting the jackpot. These are names you recognize and drool over: Rihanna, Ariana Grande, Bad Bunny! No Guidance is clearly planning to leave us all giddy and swooning.
So, to wrap things up, if you’re not already on the No Guidance bandwagon, I urge you to hop on before they start selling out arenas. Keep your eyes peeled for “Nostalgic” and their future releases because these boys aren’t just a moment; they’re a movement. And maybe, just maybe, they’ll make R&B great again—though thankfully without the fashion disasters that often accompany boy band reunions.
Remember, if you need a dose of modern boy band magic, look no further than No Guidance. This isn’t just a group; this is the revolution of harmony wrapped in a flash of youth! And who knows? Perhaps, like my last Tinder date, they might actually stick around. Thank you and good night!
（左→右 Eshan, Zeekay, Kaci, Josh）photo by Ryan Jafarzadeh
“The next global R&B superstar”
by ROLLING STONE
“A British R&B quartet that overwhelms with exquisite harmony, modesty, and civility.”
by NEW YORK TIMES
“It’s clear that this new group from the UK is going to be a major force in the R&B scene.”
by BILLBOARD
“This UK group is sure to break out both in their home country and in the US.”
by COMPLEX
“No Guidance embarks on a renaissance, bringing back the nostalgic aspects of the boy group of yesteryear to the present day” by NME
No Guidance, a promising new R&B boy band hailing from the UK, has released their exciting new single titled “Nostalgic.” The production and songwriting team includes RELYT, known for collaborations with rising stars like Central Cee and FLO, alongside Ashton Sellers, who has worked with notable artists such as Burna Boy and Kehlani. The songwriting also benefits from the talents of Chase Mack, contributing to an impressive sound. As anticipation grows for their earlier single “Around Me,” the group has delivered yet another captivating track.
The melodic composition of “Nostalgic” harkens back to the golden era of R&B, complete with an infectious pop hook that aims to resonate with listeners. This euphoric anthem only adds to their already impressive discography, further showcasing their style.
“I am excited to share with you my second new single of the year since returning to the scene, ‘Nostalgic.’ This song captures the thrill of discovering love and draws inspiration from the iconic 90s era. It evokes memories of the heartfelt romances depicted in the films of our childhood and the tracks that shaped our youth,” explained Eshan, the newest member of the group.
Since storming onto the music scene with their debut in March 2023, No Guidance has quickly emerged as the young savior of the R&B genre. Their captivating melodies and seamless harmonies have garnered significant buzz, attracting attention from industry heavyweights like Summer Walker, Timbaland, Babyface, and Snoop Dogg. They have also received accolades from influential artists, including Justin Skye and the legendary Boyz II Men, further solidifying their place in the music landscape.
Their hit singles and viral videos have seen tremendous success, accumulating millions of streams and views across platforms such as Spotify and TikTok. With an impressive following of over 2.8 million on TikTok and more than 1 billion views over the past year, they have established themselves as a force to be reckoned with. Their accomplishments include being recognized for six of the platform’s most viewed R&B videos, positioning them as the sixth most followed artist for R&B content in the UK.
Supported by major media outlets and brands like MTV Push, The Guardian, Dazed 100, Ticketmaster, and BBC Radio 1Xtra, No Guidance has shared the stage as opening acts for Mahalia’s sold-out ‘IRL’ tour across the UK and Europe, as well as performing alongside SZA at the illustrious BST Hyde Park festival. Their appearances at prominent events such as Eurosonic, Rock Werchter, and the North Sea Jazz Festival have garnered rave reviews, further propelling their rise in the industry.
What is No Guidance?
A London-based quartet featuring Zeekay, Eshan, Josh, and Kaci, No Guidance is a modern R&B boy group pushing the boundaries of the genre, demonstrating that R&B continues to be in high demand. Their debut EP ‘Is It A Crime?’ released in June 2023 features contributions from prominent artists and producers. Their second EP “Spice” launched in September 2023, further showcasing their creative evolution. The group aims to carve out a new trajectory for boy bands in the contemporary music landscape.
■Release information
No Guidance
New single “Nostalgic” now available
Label: NG Records
■Music Videos
■Follow No Guidance
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How has TikTok influenced the rise of No Guidance’s popularity in the music scene?
**Interviewer (I):** Welcome, everyone! Today, we’re joined by Eshan from No Guidance, the sensational new British R&B boy band taking the music scene by storm. Eshan, thanks for being here!
**Eshan (E):** Thanks for having me! I’m excited to chat with you about our journey.
**I:** Let’s dive right in. Rolling Stone has already dubbed you “the next global R&B superstar.” How does it feel to receive such high praise this early in your career?
**E:** It feels surreal! We’re grateful for the support and recognition. We’ve worked hard to create music that resonates with people, so it’s amazing to see those efforts reflected in that kind of acknowledgment.
**I:** Your new single, “Nostalgic,” has been described as a delightfully shiny pop throwback. What inspired you to capture that ’90s vibe?
**E:** “Nostalgic” is all about reliving those moments of first love—those films and songs from our childhood that shaped us. We wanted to blend that with modern production, creating something that feels both fresh and familiar.
**I:** You’ve already garnered millions of streams and an impressive following on TikTok. What do you think has contributed to your rapid rise in popularity?
**E:** TikTok has been a game-changer for us! The platform allows us to connect directly with fans, and we’ve embraced its creativity. We’re grateful for everyone who has shared and reposted our music—it’s a team effort!
**I:** You’ve opened for notable artists like Mahalia and shared the stage with SZA. What has been the most memorable experience for you so far?
**E:** Performing with SZA at BST Hyde Park was unforgettable. The energy of the crowd and being part of such a big event was exhilarating. Each performance helps us grow and fuels our passion to keep pushing the boundaries of our music.
**I:** With your debut EP “Is It A Crime?” featuring collaborations with big names, how do you feel about sharing the stage with artists like Rihanna and Ariana Grande?
**E:** It’s a dream come true! We look up to those artists and their incredible journeys. Collaborating with seasoned producers has helped us hone our sound—like hitting the jackpot in Las Vegas!
**I:** Looking forward, what can fans expect from No Guidance? Are there any surprises in store?
**E:** Definitely! We’re working on new music that we believe will elevate our sound even further. Expect more heartfelt lyrics and infectious melodies. We’re here to bring back the romance in R&B!
**I:** Well, Eshan, thank you for sharing your insights with us today. We’re excited to see where No Guidance goes next!
**E:** Thanks for having me! And to everyone out there, keep listening and following our journey. We can’t wait to share more with you!
