2024-08-24 15:00:00
“Exports arrive relatively quickly, which is often the case in the medical industry”. Cousin Furniture is a SME based in Wervicq-Sud (North) with 130 employees that produces textile surgical implants for visceral or orthopedic surgeries.
About sixty countries as exporters
“Destination is often the result of opportunity”François Tortel, CEO of the company, analyzed (turnover of 17 million euros, 67% of which is exported). In the late 1990s, the CE mark allowed exports to Europe and then to Asia and Latin America. “We’re not in the U.S. because it’s complicated for small and medium-sized businesses to find partners without burning a lot of cash.The leader believes he would rather focus his efforts on fewer countries. Currently, our products are sold in approximately sixty countries, but this has significantly weakened our efforts. We would rather focus on Europe and four countries now.
You are reading an article by L’Usine Nouvelle 3732-3733 – July-August 2024
Read summary
Selected for you
1724736383
#Northern #SME #Cousin #Surgery #refocuses #export #strategy #countries
