This is what the new Nokia logo looks like. (Source: Nokia)
Because Nokia no longer wants to be perceived as a mobile phone brand, the company officially gave itself a new logo on Sunday. This should look “more contemporary and digital”.
The visual appearance of the Nokia brand has been completely different since Sunday evening. Shortly before the official start of the Mobile World Congress (MWC) in Barcelona, Spain, the Finnish company presented a completely changed brand identity that was previously dominant Yale Blue and throws the edgy font overboard.
It’s the first time in almost 60 years that the tech company has changed its iconic logo. The new logo design is much more modern and digital – in the sense of more appropriate to the digital world. The previous logo, on the other hand, was quite monolithic and conservative.
“We are updating our strategy and also renewing our brand to reflect who we are today: a leader in business-to-business technology and a pioneer of the future where networks and cloud converge,” writes Nokia CEO Pekka Lundmark in an explanatory blog post.
Across from Bloomberg Lundmark was even clearer: “In most people’s minds, we’re still a successful mobile phone brand, but that’s not what Nokia is regarding.” Networks and industrial digitization, which is completely different from the old cell phones.”
It seems unlikely that the new design will also be used on the upcoming smartphones sold under the brand. As is well known, Nokia has not produced its own smartphones since 2016.
Since then, this has been taken over by HMD Global, a company founded by former Nokia executives. HMD has acquired the naming rights to use the Nokia brand for smartphones and tablets.
The fact that HMD will stick with the old logo can also be concluded from the fact that the company presented the new G22 just on Saturday, one day before Nokia’s logo change. And this G22 shows itself with the well-known logo design.
