2023-10-26 08:38:27
Established in 2016 by Public Health France, “No Tobacco Month” encourages people to stop smoking in November. And the operation seems rather effective, according to the OECD and Public Health France.
November is a good month to quit smoking. “ 60 % of smokers want to stop, but are limited by their fear of lack. The dynamic of collective challenge reduces this fear which becomes shared », Explains Justine Avenel, Tobacco Free Month project manager at Public Health France. Is this device effective? Does it actually allow smokers to give up behavior that is very harmful to their health? Yes, say Public Health France and the OECD in a report drawn up last June.
Since the first edition, nearly 1.2 million registrations for the system have been recorded. Public Health France estimates that each year, 2.5 to 4.8% of smokers attempt to quit for at least 24 hours directly attributable to No Tobacco Month. In addition, this system would have increased the smoking cessation rate by 21% on average over the last quarter between 2016 and 2020. This operation encourages people to stop smoking and generates savings, because with 12.5 million euros invested per year in this system, Public Health France calculates that “ for each euro invested, more than 7 euros are saved on health expenses due to stopping smoking ».
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Collective challenge and daily help
The tobacco-free month operates thanks to two levers: the collective challenge and the aid system. For Justine Avenel, “ stop smoking for 30 days may seem dizzy for a smoker “. No Tobacco Month offers a space that attempts to reassure candidates for abstinence, in particular with the help of a calendar providing day-to-day advice. For the future abstainer, the period is divided into 40 days, with 10 days of mental preparation in October before starting in November. The project manager also emphasizes support: “ Motivation is important but is not everything, you have to seek help, particularly from tabac info service “. The system offers support.
To date, 83,497 people have registered on the site for the coming tobacco-free month. The interface provides a free kit with a smartphone application, geolocation of tobacco specialists for consultation, the free telephone number “39 89” and advice and virtual exchange areas for support. Justine Avenel specifies that the system also deploys “ 18,000 posters in pharmacies, train stations, shopping malls. A special operation is organized on M6 in the show “France has an unbelievable talent”dont l’comedian and magician Éric Antoine is the godfather ».
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107,000 years of life gained by 2050
The OECD, for its part, assessed the impact of public policies to combat smoking in the years to come. These simulations show that No Tobacco Month produces encouraging results. Thus, in France, by 2050, simulations anticipate that 241,000 cases of lower respiratory tract infections, 210,000 musculoskeletal disorders, 44,000 cases of chronic obstructive pulmonary disease and 28,000 cases of cancers. The system would give a total of 107,000 additional years of life for all people combined by 2050. Other benefits are expected with the increase in employment and productivity at work, for an estimated value of 85 million euros per year. year. In terms of health savings, the campaign should reduce health spending by an average of 94 million euros per year over the period 2023-2050. “ The effect of Operation Tobacco Free Month will increase over time as the number of people quitting smoking increases », Writes the OECD in its report.
The results and forecasts for the tobacco-free month are therefore positive. However, this system is not the only one in the plan to combat smoking in France. It includes the ban on smoking in public places, the ban on and communications in favor of tobacco consumption, the increase in taxation of tobacco products from the early 2000s, the plain package and the reimbursement of certain nicotine substitutes.
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