2023-12-07 10:53:20
After the conquering “Licorne” unveiled this summer, the Franco-Ivorian rapper continues to tease her next album, this time with the magnetic post-apocalyptic visual of “No More Time”.
It’s been a few months since Lala &ce returned to the forefront and is intelligently preparing the arrival of her second album for 2024. In addition to the first single Unicornthe artist from Lyon made an impression this year for his memorable session Grünt at the headquarters of the French Communist Party. She signs a new masterstroke with the release of the music video for No More Timehis second single accompanied by a video with an aesthetic that is both anxiety-provoking and fascinating, worthy of Akira’s science fiction animated film.
Dystopian rebellion
To announce the color from the start, the clip opens with this text: “In the middle of the 21st century, La Ligne controls La Cité. This crypto-state regime applies a doctrine rejecting all forms of emotion and promotes a society where the mass dominates over the individual. Its heavy propaganda and its omnipresence prevent the intimacy and singularity of men from manifesting.”
Faced with the threat that weighs, resistance is organized: “A group of renegades rejecting conventions organizes clandestine actions in order to wake the inhabitants from their torpor and bring out their inner fire. They call themselves the GOAL (Unifying Block of the Tropic). To do this, they use a mode of action consisting of crisscrossing the streets of the city with their SunSystem, a mobile sound system thanks to which they play powerful and unbridled music at the time of each solstice, in order to provoke the mental liberation of their contemporaries.”
Filmed in Belgrade, Serbia, this clip imbued with the brutalist architectural style is directed by Martin Leuvrey and Mohamed Sqalli, the latter having also supervised the artistic direction. The future delivery of Lala &ce looks full of promise…
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