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According to a recent report, worldwide there are more than 200 million content creators or so-called influencers.
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In the universe of social networks, Instagram has more than one billion registered users globally.
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A study reveals that 66 percent of people have more confidence in the opinions published on social networks.
Not long ago Instagram launched its “Close Friend” feature, a new way to monetize on the meta social network where anyone influencerYou can even charge for exclusive content.
With the passage of time and, consequently, with the boom that the so-called content creators or influencerssocial networks are changing their functions in such a way that they are already spaces dedicated almost entirely to this sector of the digital community.
And it is that, in the face of the crisis generated by the arrival of the pandemic, social networks, digital platforms and, of course, influencersbecame an ideal tool for brands in order to reach a new audience.
Its boom has been so great that, as of today, as revealed by a study of the platform Tomoson, it is estimated that 92 percent of people are more receptive to recommendations made by other users regarding brands or products, even if they don’t personally know who they’re recommending.
Also, according to data from Postcron, 66 percent of people trust reviews posted on social media more.
Taking these data into account, we are talking regarding a moment in the life of social networks where, without a doubt, everything happens and young people trace the route to follow on that path.
On the other hand, let us remember that, beyond being scenarios of digital interaction, today we can say that every social network located in the market is a business opportunity, being, in that sense, OnlyFans one of the most furious during the last years. last years.
In this context, a report from Axios, reveals that, by 2021, OnlyFans already had 1.6 million content creators and more than 150 million subscribers worldwidewhich, it is estimated, spent regarding 2.3 billion dollars, of which regarding 85 percent were for content of a pornographic nature.
Today, given the great impact that OnlyFans generated, various platforms are emerging with a view to a lucrative business model, and others are simply being redesigned.
This is what a influencer charges on his Instagram “Close Friend”
Last March, Instagram launched a feature called “Close Friend”, an option for any influencer might monetize with exclusive content.
Now, in social networks, the initiative of an influencer who is selling subscriptions to her Close Friends of the Meta social network is beginning to echo, charging from 22 thousand pesos for a month of subscription to almost 240 thousand pesos for the entire year.
an “influencer” is selling _quotas_ to be in her ig cf and the month is worth more than the netflix subscription hahahaha they go crazy and don’t warn pic.twitter.com/eHN14pjwE5
— estefita (@sunfloweresp) September 28, 2022
As expected, the Twitter community has not remained silent and is launching all kinds of comments once morest this type of practice.
Do you know what is the worst?
That there are people, and many, who will do it ?????— Johana C. (@JohanaC0808) September 29, 2022
Total, there are people for everything but from my side, you will never see a payment in shit like that
— Walter (@Walter_Fuckyou) September 29, 2022
Well, the truth is that I am more concerned regarding the situation of the person who pays that
– Yours just in case (@latuyasialgo) October 1, 2022
And with VAT included. Hahaha
— Diane (@dianreig) September 30, 2022
The current times are, without a doubt, dominated by social networks, spaces that have popularized the profession of to influence or also called “content creators”; however, there has long been a call to regulate the practices of these internet personalities.
In countries like China, to mention an example, a university degree is now required, at a minimum, for those who want to become influencers.
On the other hand, in Mexico, a law initiative was presented last May that seeks to regulate said work. The idea, according to what has been disclosed, is that when your posts are made for profit (i.e. paid), each of the youtubers or influencers begin to pay their taxes before the Tax Administration Service (SAT).
