Rockstar Games wants to make its next GTA a new standard for the entertainment industry.
GTA 6 is undoubtedly the most anticipated video game in the industry. Rockstar Games knows this and would have started a profound transformation of the studio to develop the game in good conditions. Expectations were further raised when we learned more regarding the game : we should embody a woman among the protagonists of the game, and the city chosen would be Miami, that is to say Vice City.
During the presentation of the financial results, Take-Two Interactive, the publisher of the GTA franchise and parent company of Rockstar Games, returned to the expectations of GTA 6 by distilling some additional information.
Create the “benchmark” of entertainment
Take-Two boss Strauss Zelnick was pretty clear in those statements. The next GTA will “ establish creative benchmarks for the series, our sector and the entire entertainment industry “. By benchmark, Strauss Zelnick means milestones that GTA 6 will have to set to distinguish itself from the competition.
Beyond video games, his comments target the entire entertainment industry, which also includes series, music and of course cinema. Suffice to say that the man has franchises like Marvel in his sights and intends to continue to establish Grand Theft Auto among the big names.
For this, the studio can rely on previous successes of GTA. The group’s financial results were an opportunity to recall that GTA 5 is approaching 170 million units sold across three console generations, since PlayStation 3 and Xbox 360 in 2013.
Unable to know more regarding the content of the game at this time. According to Bloomberg, development is progressing well and the launch of the game is scheduled for 2024/2025.
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