2023-06-28 14:30:02
In a supermarket, in Lens (Pas-de-Calais), April 28, 2023. DENIS CHARLET / AFP
“A few cents less on a pack of pasta does not change the situation for the consumer”, says Emily Mayer, director of studies at the Circana Institute. The drop in food prices on supermarket shelves is still pending. However, this panelist highlights a salient point in his note published on Wednesday June 28. For the first time in sixteen months, in June, one-month inflation for consumer goods fell very slightly by 0.1%. Over one year, it reached 15.1%.
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“The spiral of price increases seems to be over”, reacts Ms. Mayer, who nevertheless wishes to temper the remarks. Firstly, because the very slight decline observed concerns only a third of the product categories. Mainly cleaning products, beers and spirits. But also the private label or first price products at the heart of the “anti-inflation quarter” operations carried out by the distributors.
“This reduction is not perceived by the consumer. It concerns a few products that are not at the heart of the plate”, adds Ms. Mayer. Moreover, if we go up the cursor before the start of the wave of inflated prices, the receipt continues to increase. Between June 2021 and June 2023, i.e. over two years, the institute estimates inflation at 20.7%. A record.
Drop for sunflower oil, basmati rice or crisps
Illustration of this trend, the price of the shopping basket concocted for The world by Circana, which scrutinizes customer receipts in distribution, went up in June. Worth slightly more than a hundred euros at the end of 2021, this trolley, made up of a mix of national brand products, private labels and first prices, reached a new peak at 125.56 euros, i.e. a increase of 13.1% over one year. Since September 2021, when the first basket was put online, the increase has been 23%.
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In June, some products saw their prices drop. Like sunflower oil, whose label shows a further decline of 6%, basmati rice (− 4%) or crisps (− 1.1%), but for these three products, on a year, the rise in prices remains respectively 28%, 20% and 23%. The box of green beans stands out from the rest, because not only is its price down by 2.4%, but its inflation is zero over one year.
Conversely, more commodities continued to rise. Like canned tuna (+8.4%), slices of ham (+2.8%), orange juice (+2.8%), tomato coulis (+2.1%) or strawberry jam (+ 2.1%).
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