[사진 = 신세계푸드]‘Brand Coke’ and ‘Brand Cider’, introduced by Shinsegae Food’s No Brand Burger, have sold over 1 million units in a month since launch. On the 19th, Shinsegae Food announced that the two products launched on the 14th of last month sold an average of regarding 30,000 units a day at 170 no-brand burger stores nationwide, and the cumulative sales exceeded 1 million units in a month. The company analyzed that the unique name that twisted the name of ‘No Brand Burger’, the sensual design reflecting pop art elements, and the taste that goes well with the no-brand burger menu caught the attention of the MZ generation, who pursue both consumption and fun. Shinsegae Food said, “We plan to develop goods using the design elements of the product and start digital marketing.”
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[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]
