2023-05-30 17:03:46
SÃO PAULO – The Japanese concept of “omotenashi”, of hospitality and attention to detail, is one of the pillars of Nissan’s culture to positively impact the customer. With the evolution of expectations, technologies and new forms of interaction between customers and the company, it is naturally necessary for the teams that work on a daily basis and interact with consumers to also remain in transformation. For this reason, 550 people, including executives and teams from Nissan, its dealerships and suppliers, gathered for two days in Campinas, in the interior of São Paulo, at the Nissan 2023 After-Sales Convention.
The theme of the event was “Transforming the Customer Experience”. Along these lines, in addition to meetings related to the After-Sales operation, the convention also featured a meeting of quality leaders from the dealership network and a business workshop that brought some of the main suppliers in the area to the event. And lectures by specialists and personalities contributed to bringing external visions and experiences “inside the house”.
Thus, strategies were aligned for the future of After-Sales, a fundamental area in strong growth at Nissan do Brasil, and new tools, technologies and service techniques were disseminated. Bringing together teams that work in different parts of Brazil was also one of the objectives of the event, allowing for greater integration, exchange of experiences and relationship between professionals. With all together, the dealerships and their employees with the best performances in the last year were recognized.
“We live in a changing world and we need to constantly improve and understand what our customers want so that we can provide a differentiated experience for each one of them. We work on this daily, but the opportunity to bring together teams from all over Brazil in one place helps to leverage and further integrate our goals and consolidate the path we must follow so that each Nissan customer has an extraordinary experience anywhere in the country ”, says Leonardo Aredias, After Sales director at Nissan do Brasil.
Source:
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