NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, showing new avenues for growth for retailers and brands. The new brand aligns with a significant transformation across the organization and represents a commitment to delivering the clearest and most complete understanding of consumers globally: Full View.
NIQ Full View is powered by more data from more channels, sources, consumers and regions. Understanding, measuring and activating complete data creates an unparalleled opportunity for customers to gain a competitive advantage, capitalize on opportunities, mitigate risk and understand ever-evolving consumer buying behavior. With the clearest understanding of consumer behavior, presented through an advanced platform with built-in analytics, companies can make confident decisions that will drive growth.
“Our new brand identity balances our legacy and our future as leaders in consumer intelligence,” says Tracey Massey, COO of NIQ. “In 1923, our company created the concept of market share and now, with our investments in multiple channels, the NIQ identity represents a new standard for understanding what consumers buy, why they make purchase decisions and most importantly: how our customers can win.”
New brand identity elements include revamped company name, logo, colors and purpose. Together, they signal the evolution of the company and indicate leadership in consumer intelligence across multiple channels.
- name/logo: NIQ builds on the company’s legacy and reinvents itself for the future.
- Color palette: The diverse range of colors supports NIQ’s advanced Connect platform and Discover data visualization platform, a robust and intuitive business intelligence tool that interacts with the world’s most complete consumer datasets.
- brand purpose: “Show the world what people want”, focusing on the company’s strategy and the value proposition for employees.
- brand promise: “We offer Full View, the world’s most complete and clear understanding of consumer buying behavior that unlocks new avenues for growth,” showing customers our ambitious point of view.
“Our new identity embodies the renewed sense of purpose and energy of the entire company, which embraces change, innovation and solves the industry’s greatest challenges,” said Marta Cyhan-Bowles, Director of Communications and Head of Marketing, North America. North. “This is a landmark year for NIQ as the company accelerated our vision for the world to see us for who we are: a path to growth.”
NIQ’s new identity will be unveiled at the annual Consumer 360® conference, as the company advances toward its purpose, defines new breakthroughs in innovation, creates new bridges for collaboration and maps new paths for growth.
For more information about NIQ and to view the new brand identity, visit www.niq.com.
About to NIQ
NIQ, the world’s leading consumer intelligence company, uncovers new growth paths for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers a more complete and clearer understanding of consumer buying behavior through an advanced business intelligence platform with built-in predictive analytics. NIQ offers Full View.
NIQ was founded in 1923 and is a portfolio company of Advent International. For more information, visit NIQ.com.
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Source: BUSINESS WIRE