2024-11-07 02:34:00
Nippon Electric Glass Co., Ltd, “NEG“, headquartered in Otsu, Japan, announced a new name and logo for its alkaline-resistant glass fiber (ARG Fiber) product range. This marks a new stage in its more than 40-year history from ARG Fiber, which has been involved in numerous architectural and construction projects during this time.
Information about the new name “WizARG (TM)” and the brand concept
WizARG (TM) is a neologism from “Wizard” and “ARG Fiber”. It gives the feeling of freedom to create something magical. NEG will continue to protect the creativity and value of architecture, construction and a variety of other sculptures around the world.
The Features of WizARG(TM)
– Experiences and successes
For more than 40 years, WizARG(TM) has been widely used in civil engineering.
– Made in Japan
WizARG (TM) is based in Japan and develops and produces there. NEG ensures a stable supply through its sales locations around the world.
– Extensive product range
NEG develops different shapes and proposes products that suit their customers’ applications.
– High alkali resistance
WizARG(TM) contains a high percentage of zirconia, which increases its alkali resistance in cement composites.
– Suggestions for construction methods
When it comes to the spray method, NEG can deliver optimal specifications by working with partner companies.
NEG has been producing and selling ARG Fiber for over 40 years. With its achievements and experiences as well as the introduction of a new product name and logo, the company aims to offer its customers products that better suit their needs. In addition, NEG will actively expand in the global market and provide product quality and reliability to customers worldwide.
The company will continue to strive for sustainable growth while improving customer satisfaction. In addition, by introducing a new name and logo, it will achieve further expansion and establish itself as a leader in the global market.
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**Interview with Mr. Takashi Yamamoto, CEO of Nippon Electric Glass Co., Ltd. (NEG)**
**Interviewer:** Thank you for joining us today, Mr. Yamamoto. Congratulations on the launch of your new product name and logo, WizARG (TM). What motivated NEG to rebrand its alkaline-resistant glass fiber?
**Mr. Yamamoto:** Thank you for having me. The decision to rebrand to WizARG was driven by our desire to reflect the innovative spirit and the creative potential that our products offer. For over 40 years, our ARG Fiber has played a vital role in architectural and construction projects, and we wanted a name that encapsulates both our legacy and our forward-thinking vision. “Wiz” evokes a sense of magic in creativity, while “ARG” stays true to our roots.
**Interviewer:** It’s an interesting blend. How do you think this rebranding will influence your customers and the market?
**Mr. Yamamoto:** We believe that WizARG will resonate well with our customers, especially in the architectural field, by providing them with a sense of inspiration. We aim to connect with architects and builders who are looking for innovative solutions that enhance their designs. This new brand identity signifies our commitment to empowering creativity and protecting the architectural values that our products help bring to life.
**Interviewer:** Can you elaborate on how WizARG (TM) differs from traditional glass fibers in terms of application?
**Mr. Yamamoto:** Certainly. WizARG is designed to offer superior alkaline resistance, making it suitable for a broader range of applications, particularly in environments where moisture and chemicals are involved. This advancement means that architects can trust our product to maintain integrity and performance over time, allowing them to envision more complex and ambitious designs.
**Interviewer:** what are the next steps for NEG following this exciting rebranding?
**Mr. Yamamoto:** Our immediate focus will be on promoting WizARG in key markets and reinforcing our partnerships with manufacturers and construction firms. We are also investing in R&D to further enhance the properties of our glass fibers, ensuring that we continue to lead in innovation within the industry. we are excited about the journey ahead with WizARG.
**Interviewer:** Thank you, Mr. Yamamoto, for sharing these insights. We look forward to seeing how WizARG will influence the future of architecture.
**Mr. Yamamoto:** Thank you for your interest! We are eager to inspire creativity and enable remarkable designs with WizARG.
