Lululemon/Mirror
In 2020, sportswear brand Lululemon spent US$500 million to acquire Mirror, hoping to tap into the home fitness equipment market.But this deal is now causing them trouble, because Nike has officially raised the Mirror’s coaching video-assisted interactive training mirror and related apps.litigation, Claiming that they infringed the patent it applied for in 1983.The patent describes a device used to promote user exercise, monitor heart rate, determine running speed and calorie burn
As early as November 3 last year, Nike sent Lululemon patent information, but the other party did not believe that Mirror’s products were infringing. The representative of Lululemon once declared in the public announcement that the patent mentioned by Nike was “too broad and not effective”, and he was confident in defeating the other party in court. However, it is worth mentioning that last month Lululemon directly cancelled the sales forecast for this mirror, saying that “the digital fitness industry has withstood severe challenges in 2021.” If in the end they can’t beat Nike as they thought, then Mirror’s situation may be worse.