2023-06-02 16:20:02
News JVTech Nike and EA Sports are preparing a technological revolution for the video game industry
Nike has just announced that it has partnered with the giant of sports video games: EA Sports. On the program of this collaboration, the two seem to have big plans for the gaming industry. The partnership presumably plans to introduce innovative technology that might open up new vistas for gamers.
Nike and EA Sports team up to bring NFTs to video games
Since their emergence, non-fungible tokens (NFTs) have aroused curiosity, misunderstanding and even controversy due to their many facets. However, it is obvious that virtual certificates of ownership are not just regarding speculation around collections of avatars in JPEG or scams of all kinds.
In fact, thehe characteristics of these famous NFTs offer a potential that extends far beyond the realm of digital art.. Thanks to their unique nature and their traceability on the blockchain, they can be used to secure ownership of property online, including in video games.
Nike seems to be aware of these possibilities. So, following releasing its “.SWOOSH” NFT virtual product platform last January, the brand has partnered with EA Sports to develop its NFTs.
The objective of this partnership announced on June 1st is to offer real utility to virtual products collection from Nike.
Nike NFTs in video games
By integrating NFTs into the world of video games, Nike and EA Sports might well be a game changer, opening up a more tangible perspective to this sometimes controversial technology.
After the marketing of these first “our Force 1” virtual sneakers, the Swoosh brand had explicitly announced that these products were not limited to images or 3D files to contemplate.
Nike seemed to want to unleash the uses of NFTs in “immersive virtual experiences”, and that is precisely what the company intends to do with this recent partnership.
As part of this multi-year agreement, Nike will potentially integrate its NFT products into several EA Sports games such as :
- EA Sports FC (FIFA)
- Madden NFL
- NBA Live
For the moment, few details have been communicated regarding the materialization of the virtual products of Nike in the various games of EA. Nevertheless, one can largely imagine that players with NFT will be able to don their in-game avatar with their digital Nike clothes or shoes.
NFT: between innovation and reputation…
Although the reputation of NFTs is still subject to debate, it is clear that their uniqueness and verifiable ownership might bring greater flexibility to players.
These aspects might meet the expectations of some, since‘today when you earn or buy a consumable in a game, it doesn’t belong to you. Technology comes to respond precisely to this problem.
Indeed, unlike traditional virtual goods, NFTs can be traded and soldthus creating a secondary market around the digital objects obtained in-game.
Here, these virtual assets are unlikely to give rise to in-game advantages. All this remains aesthetic in nature, thus reassuring those who fear that an NFT-boosted “pay to win” will emerge.
Nevertheless, the technology still suffers from a mixed reputation with the general public for reasons discussed earlier in the article. Thus, it remains to be seen whether this integration on an unprecedented scale might democratize access to NFTs and give ideas to other industry giants.
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