Nicelab usually completes work for new brands and after years of practice, it’s safe to say that bright colors are the best way to get people’s attention. By using bright colors, the studio means it “directly evokes positive consumer impressions of products”. By extension, the studio sees this approach as an important way to adapt to the increasingly online world; New brands in particular are now selling their products online. “There are more requests online, such as how interesting a product’s color and description are, because Internet consumers can easily lose focus on products due to too much information.”
These ideas have been brilliantly translated into the Nicelab work of the traditional Chinese herbal brand LF Herbi. With two vitamins, one to aid sleep and one to increase energy levels, the client wanted the packaging to have a “festive” feel that incorporates traditional Chinese images. Each vitamin targets the different poles of the day, and the studio has rested on a set of graphics derived from the lunar cycles. Using deep, vibrant blues and earthy oranges contrasting with circular shapes, the designs are a testament to a simple yet effective approach. Also, to add more layers to the already cool design, the inside of the boxes has a completely different design than the outside, creating a “festive” feel when the box is opened.
However, not all Nicelap works were created with the visual field in mind. This can be seen in his posters and product designs for Open Day, a designer event the studio is planning to celebrate its third anniversary. Organized in the hope that “soon everyone will be able to return to the traditional form of face-to-face interaction,” the studio cut out shopping, one of the pleasures of an integrated life. Designing the posters to mimic those you’d find in a shopping center and arranging the event floor to reflect one, the overall aesthetic left us in awe that is bold, sharp, triple and danceable. Nicelab is a studio that really puts the word “nice” on their pretty plate.
“Beer lovers. Music world. Internet fanatic. continuous. player. Typical food expert. coffee expert.”