Optimism in the face of uncertainty at NH Hotel Group. The hotel company and its majority shareholder, Minor International, will promote synergies and intensify the expansion of its eight brands for the next two yearswith the opening of 50 new hotels in the world, representing a total of 10,106 rooms.
As the group has progressed, its revenue figure in 2022 will be close to 1,750 million euros, higher than that reported in 2019 due to the solid commercial strategy focused on prices. Between April and December of last year, without the omicron impact of the first quarter of that year, the Ebitda or gross operating result was also higher than the same period of 2019. due to the sustained reactivation of leisure and business customers and strict cost control. Including the impact of the first quarter, EBITDA for the full year will be around 85% of 2019.
Due, net financial debt in 2022 was reduced by around 250 million euros up to levels close to 315 million euros, compared to the 568 million reported at the end of 2021.
It should be highlighted the early repayment in 2022 of 200 million euros of the ICO loanequivalent to 80% of the total amount of said loan, and the solid liquidity maintained by the Group of more than 565 million euros at the end of 2022.
NH Hotel Group aspires to become one of the most active hotel players in Europe and Latin America in the coming years
In relation to occupancy, it was around 60% during 2022, still lower than 2019 levels due to the negative impact of the first quarter. In relation to competitors, the flexible strategy during the first quarter has allowed the market share to increase by 1 percentage point compared to 2019. Average revenue (ADR) will be at levels close to 120 euros per day, between 15-20 % more than in 2019 and also above the result relative to competitors in 2019.
On this financial basis, NH Hotel Group aspires to become one of the most active hotel players in Europe and Latin America in the coming years, with 27 new openings planned between 2023 and 2024 in the territory in which it operates. These are divided between three hotels of the luxury brand Anantarathree hotels Tivolifour hotels NH Collectionthree shown and seven NH Hotels.
These additions -which represent an increase of 4,471 more rooms in the NH Hotel Group offer- also include the seven new establishments Avani planned until 2024 in Europe and Latin America (Avani Alonso Martínez, Avani Palazzo Moscova, Avani Rio Novo, Avani Frankfurt City, Avani Museum Quarter, Avani La Boheme and Avani Cancún). This upper-scale brand, aimed at young travelers, is characterized by its hotels with disruptive and functional designs, located in urban centers and offering differential services. Avani will arrive in Spain in May 2023 with the opening of the Avani Alonso Martínez hotel in Madrid.
The CEO of NH Hotel Group, Ramón Aragonés, highlighted “the cost control and management effort made by the group in the last two years, which has now allowed us to change the pace to take advantage of the synergies with Minor International and grow strongly in the world. The upper-upscale and luxury tourism segments have been proving especially thriving, and there we have a very powerful and internationally consolidated combined offer. As Asian travelers join the world’s great tourist routes, we are in a position to offer them a differential brand architecture, well known and appreciated internationally”, affirms the manager.
Ramón Aragonés also explained that the Ebitda The gross operating result between April and December 2022, without the omicron effect, has been higher than the same period in 2019. “We are satisfied with the reduction in record time of a relevant part of the debt incurred during the pandemic. Cost containment, debt reduction and the evolution of results allow us to rule out sales of strategic assets.
In addition, they put us in an excellent position to grow through strategic agreements with large international hotel owners”, explains Aragonés. “We already have almost thirty hotel openings planned for these two years. We are going to be very active until we complete a differential and very balanced offer between urban and tourist destinations that are always emblematic, and of quality”, assures Aragonés.
For his part, Minor International, MINT, holder of 94.1% of the shares of NH Hotel Group, will open 23 brand hotels in the next 24 months NH Hotels, NH Collection, nhow, Tivoli, Anantara and Avani, in the territories where it operates. Of these openings, seven will mean the first openings of the NH Collection brand in Asia (two in Qatar, two in Dubai, two in China and one in Thailand, with a total of 2,122 new rooms) and four will mean the arrival of NH Hotels & Resort to that continent (three in China and one in Thailand, with a total of 847 new rooms).
Ramón Aragonés also highlighted the progress made in terms of digitization in the company, such as the Mobile Guest Service, through which customers can have hotel services at their fingertips with the stay web app, and the installation of tablets in receptions, with significant savings in paper what does it mean Likewise, the hotels have become pet friendly, with a new pet policy in the chain that allows cats and dogs to stay in practically all our hotels with specific amenities for them.