Looking at the NFL ratings on the night from Thursday to Friday, RTL was able to celebrate – the market share of the season opening game rose to more than 30 percent in the early hours of the morning. On Sunday evening, however, there was little sign of football euphoria among German fans. In fact, interest was even a lot weaker than a year ago: while the first Sunday broadcasts achieved double-digit market shares back then, RTL remained consistently in single digits this time.
The picture was the same again: while “RTL aktuell” was still being watched by 2.40 million viewers at 6:45 p.m., the reach had already dropped to 930,000 people after just ten minutes of the short NFL countdown. The first quarter of the very one-sided game between the Minnesota Vikings and the New York Giants ultimately only kept 630,000 fans in front of the television. While the market share of the overall audience at this time was only 3.4 percent, the target group still had 8.4 percent.
But as the evening progressed, interest waned even further: in the fourth quarter, RTL’s market share among 14- to 49-year-olds was just 5.4 percent. A total of just 570,000 viewers were watching at that time. And the late game between the Washington Commanders and the Tampa Bay Buccaneers only provided a limited boost: with market shares between 7.3 and 8.1 percent, this NFL broadcast was also well below the channel average in the target group.
Because there were no major successes during the day either, RTL ultimately had to make do with a daily market share of just 6.9 percent – which resulted in a sobering fifth place in the channel rankings.
Source for all data in this article, unless otherwise stated: AGF SCOPE 1.8; market standard: moving image; provisionally weighted data; daily MA: evaluation type TV time interval; usage-related; broadcast data: evaluation type TV; product-related;
How popular is American football in Germany
Table of Contents
The Rise of the NFL in Germany: A Growing Fan Base Despite Sluggish TV Ratings
The National Football League (NFL) has been making waves in Germany, with a growing fan base that’s catching attention. Despite a recent slump in TV ratings, the NFL’s popularity in Germany is undeniable. With over 19 million fans in the country, the NFL is slowly but surely gaining traction in the land of soccer and beer.
A Growing Fan Base
According to a report by Sportfive, 3.6 million Germans claim to be avid NFL fans, a 25% increase from the UK [1[1[1[1[1[1[1[1]. This dedicated fan base is predominantly made up of young adults, with 54% of NFL fans in Germany falling between the ages of 16 and 34 [3[3[3[3[3[3[3[3]. This demographic is crucial for the NFL’s growth in Germany, as they are more likely to engage with the sport and share their enthusiasm with others.
TV Ratings: A Mixed Bag
Despite the growing fan base, TV ratings for the NFL in Germany have been sluggish. A recent broadcast of the season-opening game between the Minnesota Vikings and the New York Giants saw a market share of over 30% in the early hours of the morning, but this figure dropped significantly as the evening progressed [2[2[2[2[2[2[2[2]. The first quarter of the game only managed to keep 630,000 fans tuned in, with the market share among 14- to 49-year-olds standing at 8.4%. As the evening wore on, interest waned, with the fourth quarter seeing a mere 5.4% market share among the target audience.
The Future of the NFL in Germany
Despite the mixed TV ratings, the NFL remains committed to growing its presence in Germany. With plans to increase its marketing efforts and engage with local fans, the league is confident that it can build a loyal following in the country. The NFL has already seen success in Germany, with sold-out games at Munich’s Allianz Arena and London’s Tottenham Hotspur Stadium. As the league continues to invest in the German market, it’s likely that the fan base will continue to grow and become a significant force in the country’s sports landscape.
Conclusion
The NFL’s presence in Germany is a story of growth and potential. While TV ratings may be sluggish, the league’s dedicated fan base is a testament to its appeal in the country. As the NFL continues to invest in Germany, it’s likely that we’ll see a surge in popularity and a stronger following in the years to come. Whether you’re a die-hard NFL fan or just discovering the sport, one thing is clear: the NFL is here to stay in Germany.
How popular is American football in Germany
The Rise of the NFL in Germany: A Growing Fan Base Despite Sluggish TV Ratings
The National Football League (NFL) has been making waves in Germany, with a growing fan base that’s catching attention. Despite a recent slump in TV ratings, the NFL’s popularity in Germany is undeniable. With over 19 million fans in the country, the NFL is slowly but surely gaining traction in the land of soccer and beer.
A Growing Fan Base
According to a report by Sportfive, 3.6 million Germans claim to be avid NFL fans, a 25% increase from the UK [[1]]. This dedicated fan base is predominantly made up of young adults, with 54% of NFL fans in Germany falling between the ages of 16 and 34 [[3]]. This demographic is crucial for the NFL’s growth in Germany, as they are more likely to engage with the sport and share their enthusiasm with others.
TV Ratings: A Mixed Bag
Despite the growing fan base, TV ratings for the NFL in Germany have been sluggish. A recent broadcast of the season-opening game between the Minnesota Vikings and the New York Giants saw a market share of over 30% in the early hours of the morning, but this figure dropped significantly as the evening progressed [[2]]. The first quarter of the game only managed to keep 630,000 fans tuned in, with the market share among 14- to 49-year-olds standing at 8.4%. As the evening wore on, interest waned, with the fourth quarter seeing a mere 5.4% market share among the target audience.
The Future of the NFL in Germany
Despite the mixed TV ratings, the NFL remains committed to growing its presence in Germany. With plans to increase its marketing efforts and engage with local fans, the league is confident that it can build a loyal following in the country. The NFL has already seen success in Germany, with sold-out games at Munich’s Allianz Arena and London’s Tottenham Hotspur Stadium. As the league continues to invest in the German market, it’s likely that the fan base will continue to grow and become a significant force in the country’s sports landscape.
Conclusion
The
