2024-04-12 21:00:00
No Fixed Address is behind the name and visual identity of DOC DOC, a new multi-platform music and sound creation sound studio specializing in video games located in the center of the St-Roch district in Quebec. Its name comes from a common onomatopoeia in Japan describing the increase in heartbeat. And a new studio is thrilling! Raising the heart rate is precisely the kind of emotional response the studio wants to provoke with each of its projects. At the heart of the visual identity are two characters, DOKI and DOKI who represent the studio’s collaborative philosophy in the style of two players, like those present in all games. A fun way to reflect the creative collaboration that the studio builds with its clients over the course of projects.
The brand also offers a larger universe in which characters are free to have fun in environments created solely from onomatopoeia taken from video game sounds, animations and films. Enough to impress. And the ears. Or the contrary.
“I can finally express loud and clear the pride and excitement that I feel for this new branding designed to measure for our Quebec studios,” explains Michel Labrecquepresident, DOC DOC. This branding embodies so well our vision of collaboration, our unwavering passion for sound and music, and our goals for success and excellence as a team. Congratulations to my friend Jean-Philippe Dugal and his talented team at the NFA agency who spared no effort to exceed our expectations. We are not just introducing a new visual identity; we renew our promise to create sound and musical universes that will make hearts vibrate with emotions.”
“Their commitment to working in collaboration with their clients is present at each stage of their creation,” says Jean-Philippe Dugalcreative director and graphic designer, NFA Montreal. This allowed us to position this value at the heart of the logo and then create a whole visual universe using only the fruit of their work: sound.”
DOKI DOKI’s projects have already stood out internationally, proof that the studio’s creative approach, technical expertise and collaborative spirit make hearts beat on a global scale. Creativity runs through the veins of DOKI DOKI and is present in all facets of sound creation: vocal recording, custom sound design, multi-format mixing and original music composition.
Credits:
Agence: No Fixed Address
CCO: Alexis Bronstorph, Kelsey Horne
DC / Designer: Jean-Philippe Dugal
ECD: Stuart Macmillan
Strategy: Renaud Gingras Debien
Account Director: Nicole de Ravel
Motion Design: Catherine Camiré
Photography: Pierre-Nicolas Lessard
Styliste: Mary Lynn Kimberly
Makeup Artist: Mayssa Bahmed
Infographic: Gavin Gillespie
Directrice de production : Sheila Jacklin
Client : DOKI DOKI
President: Michel Labrecque
Sound and musical creation: William Dakin, Alex Bernatchez
1712973160
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