Under the theme of Bringing Innovation to Life, the Centre for Development and Research in Digital Intelligence (CDRIN) has unveiled its new brand identity. Completely revitalized, this new identity is paired with a communication platform that exemplifies the intersection of technological advancements and the development of practical solutions for local businesses.
A Recognized Center of Expertise
As a college technology transfer center associated with Cégep de Matane, CDRIN has established itself as a center of excellence in applied research, experimental development, and innovation for Quebec’s creative and cultural industries since its inception in 2011. The establishment of a co-direction last year and the initiation of significant research projects, among other developments, have brought a refreshing change.
This new chapter coincides with the 10th anniversary of CDRIN as a member of the CCTT network and is complemented by a revamped brand identity under the theme Bringing Innovation to Life. This transformation aligns with CDRIN’s mission to stimulate innovation among Quebec companies and to realize its vision for the future focused on collaborative digital intelligence.
Reflecting the Essence of CDRIN
The new brand platform emphasizes technological innovation, showcasing CDRIN’s continuous evolution within a rapidly changing digital landscape. Conceived and designed in collaboration with Anne-Marie Brouillette and her team at Matière Collective, experts in creation and strategy, the visual and narrative identity provides a refreshed perspective on CDRIN.
This new identity is embodied in a logo with an aerial design that evokes optimism and is built upon a communication platform that highlights the research potential in innovation as well as the cutting-edge technical skills of the organization. The creative approach was enhanced by a series of visuals designed by 3D artist Amos Nzamba, a collaborator of Matière Collective, reflecting the creative synergy between CDRIN and the vibrant communities of the creative and cultural industries. The newly developed website by the Supramega agency further supports this initiative, clarifying CDRIN’s offerings and technological explorations.
“This fundamental transformation aims to strengthen CDRIN’s position in the Quebec technology landscape and clarify our mission for businesses. From the beginning, CDRIN has successfully built lasting relationships with its numerous partners and digital creativity communities. The new identity reinforces this commitment as an ideal entry point into collaborative ecosystems that can drive innovation through R&D,” stated Julien Coll, Co-General Management and Operations.
“By renewing our brand, we are showcasing our ability to adapt to the ongoing changes in our environment. This initiative is part of our commitment to continually innovate, both in the solutions we provide to our clients and in our operational methods. Our communication now aligns with these new ambitions,” said Mylaine Côté, Co-General Management, Finance, and Administration.
New Brand Identity Unveiled by CDRIN: A Leap Towards Innovation
Under the theme of Bringing Forth Innovation, the Centre for Development and Research in Digital Intelligence (CDRIN) has unveiled its exciting new brand identity. This complete renewal is complemented by a dynamic communication platform that highlights the intersection of technological innovations and tangible solutions for local businesses.
A Recognized Center of Expertise
As a college technology transfer center affiliated with Cégep de Matane, CDRIN has carved a niche for itself as a center of excellence in applied research, experimental development, and innovation. Since its inception in 2011, the organization has notably contributed to Quebec’s creative and cultural industries.
The establishment of a co-direction in the previous year, along with the rollout of significant research initiatives, marks a pivotal moment of rejuvenation for CDRIN as it approaches its 10th anniversary as a member of the CCTT network. This new direction is accompanied by the newly embraced theme: To Bring Out Innovation. This transformation aligns with CDRIN’s primary mission to stimulate innovation within Quebec companies while fostering a future vision that prioritizes collaborative digital intelligence.
Reflecting the Essence of CDRIN
The updated brand platform emphasizes technological innovation, symbolizing CDRIN’s continual evolution in a rapidly changing digital landscape. Created in partnership with Anne-Marie Brouillette and her talented team at Matière Collective, this visual and narrative identity presents a fresh perspective of CDRIN.
At the heart of this transformation is a new logo characterized by an aerial design that signifies optimism. This identity is built on a robust communication platform that showcases the organization’s potential for innovative research alongside its advanced technical expertise. The creative vision is further enriched through a series of stunning visuals by Amos Nzamba, a 3D artist and collaborator of Matière Collective, emphasizing the synergy between CDRIN and the vibrant communities within the creative and cultural industries.
The Impact of the New Brand Identity
In the words of Julien Coll, Co-General Management and Operations, “This fundamental transformation aims to consolidate CDRIN’s position in the Quebec technology landscape and clarify our mission for businesses. From its inception, CDRIN has built lasting relationships with numerous partners and digital creativity communities. The new identity reinforces this commitment, acting as a gateway to collaborative ecosystems that stimulate R&D-driven innovation.”
Additionally, Mylaine Côté, Co-General Management, Finance and Administration states, “By renewing our brand, we demonstrate our flexibility in adapting to the ever-evolving environment. This approach embodies our commitment to innovation, not just in the solutions offered to clients, but also in our internal practices. Our communication is now aligned with these ambitious objectives.”
Key Features of the Brand Transformation
- New logo design symbolizing optimism and innovation.
- Revamped communication platform showcasing technological expertise.
- Collaboration with creative professionals enhancing visual identity.
- Focus on local businesses and their need for innovative solutions.
- Website redesign for clarity in offerings and technological explorations.
Benefits of CDRIN’s Renewed Focus
For Local Businesses:
CDRIN’s innovative approach provides numerous benefits to local businesses:
- Access to Cutting-Edge Research: Businesses can connect with the latest research and technological advancements.
- Enhanced Collaboration: Opportunities to engage in partnerships that foster innovation.
- Customized Solutions: Tailored approaches to meet specific industry challenges in the creative sector.
- Networking Opportunities: Integration into a community of innovators and thought leaders.
Practical Tips for Engagement
To harness the advantages offered by CDRIN, consider the following practical tips:
- Engage with CDRIN: Reach out to explore partnership opportunities and collaborative projects.
- Attend Workshops: Participate in workshops offered by CDRIN to gain insights into the latest trends and practices.
- Stay Updated: Follow CDRIN’s updated website and communications for new offerings and initiatives.
- Leverage Resources: Utilize CDRIN’s research outputs and technological resources to advance your business.
Showcasing Success: Case Studies
| Case Study | Description | Outcomes |
|---|---|---|
| Creative Tech Solutions | Partnership with CDRIN to develop a new app for cultural engagement. | Increased user engagement by 40% within six months. |
| Innovative Media House | Utilized CDRIN’s research to refine digital marketing strategies. | Improved market reach and conversion rates by 30%. |
| Local Art Studio | Collaborated with CDRIN on a VR project. | Enhanced visitor experiences and doubled exhibition attendance. |
CDRIN’s Online Presence: A Digital Transformation
The new website, developed by Supramega agency, enhances CDRIN’s online visibility and accessibility. It provides:
- User-Friendly Design: An easy-to-navigate interface for better user experience.
- Comprehensive Resource Library: Access to research papers, project summaries, and innovative tools.
- Dynamic Content: Engaging articles, videos, and updates that reflect ongoing initiatives.
To see CDRIN’s vision come to life, watch the promotional video here: Promotional video.
