Le Service to companies & recognition of prior learning and skills (SAE-RAC) du Vallée-des-Tisserands School Service Center (CSSVT) has had a facelift: a modernized brand image now accompanies their brand new website.
The CSSVT’s SAE-RAC has been offering various training courses in the region since 1977. Despite the rapid evolution of Web platforms and the consumption of online information, the SAE-RAC had never had the chance to develop a space there. personalized.
“It’s no longer a secret: websites are the gateway of choice for communicating with the community and publicizing our training. We are very happy to finally be on the web and to be able to present the extent of our offer to businesses and citizens of the region”, mentions Sabrina Proulx-Latour, Coordinator of Business Services & Recognition of Prior Learning and skills.
A site for businesses and citizens
Discussions were therefore initiated in the winter of 2020 to design a platform that would meet both the information needs of businesses and citizens. The SAE-RAC also wanted to review its brand image, in order to get closer to the reality of the users who question and who require these services.
“We are aimed at a large audience made up of adults seeking professional development or renewal. Our big challenge was to find the right words to define our entire offer, because with many training courses available in extremely varied formulas and sectors of activity, we had to go from an editorial team that would still join all of our users,” says Ms. Proulx-Latour.
Impacted somewhat by the pandemic and the slowdown in certain activities, the discussions and numerous brainstorming sessions nevertheless bore fruit at the end of last spring, giving birth to the first version of the CSSVT’s SAE-RAC website.
New website, new image, new logo
Signed by the team of Zel, communication agency, well known in the region, the new platform is very user-friendly and it presents a modern brand signature in a dynamic and refined atmosphere.
It was also necessary to think of renewing the visual identity of the Business Service while maintaining a certain homogeneity with that of the School Services Center and grafting the national logo of the RAC to it. Blue and green turned out to be the shades that harmonized best with the desired ensemble. A touch of yellow-gold has also been added to the SAE logo, as a nod to the notion of light, to the eureka, in keeping with the slogans Light up your skills and Shine your skills.
Now get to know his environment
The summer holidays are often a good time to explore other professional avenues, to consider going back to school or updating certain skills, or to plan workforce development for the next season.
Le Service to companies & recognition of prior learning and skills therefore invites the regional community to discover its complete training offer intended for citizens and businesses, then to get to know its environment at the sae-rac.ca.
