2024-05-27 02:19:29
“New” Statement on Actual Property｜Greater than 70 cities assist the “substitute of outdated housing with new ones” and the brand new mannequin stimulates new demand
Lately, the Guangzhou Actual Property Business Affiliation and the Guangzhou Actual Property Company Affiliation formally launched town’s housing “outdated for brand new” exercise initiative. The primary batch of 122 actual property tasks and 12 actual property companies within the metropolis have been launched to take part. Guangzhou has turn into one other metropolis to launch the housing “outdated for brand new” initiative. first-tier cities.
“Buying and selling outdated for brand new” has turn into an essential means to digest present industrial housing and stimulate the vitality of housing consumption. Based on incomplete statistics from a reporter from the “Financial Data Each day”, as of now, greater than 70 cities have launched insurance policies associated to “changing outdated housing with new ones”. The reporter additionally discovered from on-site interviews that many cities which have not too long ago launched insurance policies have successively accomplished transaction instances. play a constructive position in stimulating housing demand.
Shanghai has launched the “old-for-new” marketing campaign for industrial housing since Could 3, with a complete of 13 properties at present taking part within the marketing campaign. When a reporter not too long ago visited the Yuefu venture in Jiangwan, Xiangyu District, Fengxian District, he noticed an indication indicating the particular means of “trade-in for brand new” in a conspicuous place on the gross sales workplace.
Wang Yanchao, advertising and marketing director of the property, advised reporters that the plan has been linked to 2 intermediaries. After shoppers subscribe for brand new homes, they will signal a commissioned gross sales settlement with the middleman firm, and the middleman will give precedence to the second-hand homes listed on the market on-line to extend site visitors publicity. “Since taking part within the ‘trade-in’ marketing campaign, the variety of visits to our gross sales workplace has elevated by 30%,” he mentioned.
Based on statistics supplied by Shanghai Lianjia, since Could 3, 149 new home transactions have occurred via Shanghai Lianjia’s “trade-in” new home venture, and 10 new second-hand listings have been added.
The reporter discovered that the mannequin in Shanghai the place home changers, actual property builders and intermediaries work collectively. Whereas home changers give precedence to buying new homes from actual property firms, intermediaries assist home changers give precedence to promoting their outdated homes. This mannequin might be referred to as “multi-party linkage”. The “help-to-sell” mannequin is extra frequent on this spherical of actual property “trade-in” transactions. First-tier cities corresponding to Guangzhou and Shenzhen all undertake this mannequin.
Some skilled evaluation identified that “old-for-new” is completely different from the previous actual property gross sales mannequin. Not solely is the deposit decrease, however it might additionally lock within the housing provide, which will increase the passion of potential dwelling patrons. From the attitude of dwelling patrons, taking part within the occasion is equal to a “refund cycle”, which might remove the concerns of default.
Along with the “multi-party linkage to assist promote” mannequin, on this spherical of actual property “trade-in”, state-owned enterprises are clearly inspired or promoted to accumulate second-hand homes from dwelling patrons.
The “state-owned enterprise repurchase outdated home for brand new one” mannequin is for enterprises or platforms to buy present second-hand homes based mostly on the assessed worth. The home-swap purchaser selects the brand new home of curiosity inside a sure vary and indicators a gross sales contract with the developer. To date, practically 20 cities together with Nanjing, Zhengzhou, Suzhou, and Wuxi have adopted this mannequin. Cao Jingjing, basic supervisor of the Index Analysis Division of China Index Analysis Institute, believes that this mannequin not solely meets the wants of householders for improved housing, but in addition accelerates the destocking of the brand new housing market. It might additionally velocity up the tempo of presidency reasonably priced housing financing.
Nanjing Anju Development Group Co., Ltd. introduced on April 27 that it might launch a “trade-in” pilot program for present housing inventory in six districts of the principle metropolis, with a complete of two,000 items within the first batch. The housing acquisition entities are Nanjing Zhixin Asset Administration Co., Ltd., a wholly-owned subsidiary of Nanjing Anju Development Group Co., Ltd.
The reporter discovered from Nanjing Anju Group that as of Could 20, the “Previous for New” exercise had acquired regarding 3,450 consultations on-line, over the telephone, and on web site, and regarding 4,150 teams had registered intentions on the WeChat mini-program “Ning for New” platform, and those that met the preliminary evaluate circumstances There are regarding 3430 teams registered. As well as, a complete of regarding 2,230 teams visited the case web site, and 515 teams of house-switchers paid the deposit for brand new homes.
It’s price noting that the “old-for-new” coverage and different insurance policies are forming a synergy to additional stimulate housing demand.
Taking Nanjing for example, Supervisor Li, an actual property guide of Nanjing Yiju Actual Property Co., Ltd., mentioned that not too long ago, a sequence of “combos” corresponding to down fee discount, mortgage rate of interest discount, “517” New Deal, and so forth., coupled with the promotion of “outdated for brand new”, Nanjing’s property market has heated up considerably. The corporate represents greater than 10 industrial housing tasks of Nanjing Anju Group, and greater than 500 clients have signed contracts and paid deposits for the “old-for-new” choice alone.
“The mixture of ‘outdated for brand new’ and different insurance policies has additional stimulated housing demand, which will probably be conducive to market substitute, improved demand launch, and elevated exercise within the second-hand housing market. Beneath the ‘price-for-volume’ state of affairs, second-hand housing transactions in core cities are anticipated to will preserve a sure scale.
Sooner or later, extra cities are anticipated to introduce “old-for-new” insurance policies. Nonetheless, trade insiders additionally consider that there’s nonetheless room for enchancment within the present “trade-in” insurance policies in numerous locations.
“Sooner or later, numerous localities can think regarding using the ‘home ticket’ methodology to stability the monetary strain between state-owned property platforms and builders.” Cao Jingjing mentioned, “After the state-owned property platform pays the proprietor’s outdated home fee via ‘home tickets’, will probably be tough for the developer to obtain The “home tickets” cannot solely encourage builders to delay cashing out the “home tickets”, but in addition contemplate permitting actual property firms to instantly buy land with “room tickets” to alleviate the short-term monetary strain on state-owned property platforms and activate the native land market. Chen Hanyang Zheng Jun. Deng Huaning)
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