CWith an investment of $270 million, more than 950,000 kilometers of testing, and over 500 units assessed, Peugeot officially commenced production of the new 2008 at the El Palomar Plant just over a month ago, also starting the pre-sale phase. The second generation of the B-SUV has now been unveiled at an event held at the Innovation Park in Buenos Aires, emphasizing the vehicle’s innovative and technological characteristics.
In this context, Martín Zuppi, President of Stellantis Argentina, stated: “Being part of a new milestone in the rich history that the lion brand has with the Argentine public is a great reward for the entire Peugeot Argentina team. This launch fills us with pride, not only because of the advanced product we are presenting but also because it is produced in our El Palomar plant for the entire region and embodies the best know-how of the entire Stellantis team as a whole.”
Meanwhile, Franklin Bendahan, Brand Manager Peugeot Argentina, emphasized: “The launch of the new Peugeot 2008 comes at a crucial moment for the brand in Argentina, as it further strengthens the company’s leadership in the compact car market. This SUV combines a disruptive, innovative, and robust style, making it ideal for commercial success and a benchmark in its category’s image.”
Here are its main features:
What’s new:
This is the second generation of the B-SUV that joins the El Palomar plant’s production line, sharing the CMP platform with the recently updated 208. Aesthetically, it appears similar to its European counterpart, with minimal modifications that are barely noticeable. Influenced by its larger variants, the 3008 and 5008, as well as the new 308, its more angled headlights with LED projectors stand out. The LED “fangs” for daytime running lights are retained, now designed as three claws, enclosed within a sporty air intake. The grille features a structure akin to the aforementioned models and incorporates the brand’s new logo. On the sides, the design of the alloy wheels, the two-tone body with a black roof, the mirror housing, and the GT emblems stand out. Finally, at the rear, the internal three-dimensional design of the headlights is striking.
Inside, the style closely resembles that of the 208, with slight modifications, such as the updated i-Cockpit digital instrument panel featuring new graphics and a new 10” touchscreen for the multimedia system, which now supports remote updates and wireless connectivity for Android Auto and Apple CarPlay. The steering wheel controls have also been redesigned, and additional colors have been introduced into the ambient lighting system. The GT version features mixed leather and fabric upholstery with green and white stitching. It boasts comprehensive safety equipment, including driving assistance systems starting from the Allure version.
Dimensions:
4,308 mm in length, 1,992 mm in width (with mirrors), 1,543 mm in height, and a wheelbase of 2,612 mm. The trunk capacity is 419 litres, and the fuel tank capacity is 47 litres.
Versions:
Initially, the B-SUV will be offered in three versions (Active, Allure, and GT), all sharing the same mechanics.
Comfort equipment:
The Active version includes automatic climate control, a multimedia system with a 10” touchscreen compatible with Android Auto and Apple CarPlay, a multifunction steering wheel, an electric handbrake, 2D digital instrumentation, a 180º reversing camera, a height-adjustable driver’s seat, LED headlights, rear parking sensors, fabric/leather upholstery, and 17” diamond-finished alloy wheels.
The Allure version adds 360º view cameras, front parking sensors, a key with hands-free access and start, a wireless charger, power-folding mirrors, and 17” diamond-finished alloy wheels.
The GT version features steering wheel paddles, GT-specific customization, a panoramic roof with electric opening, 3D digital instrumentation, GT leather upholstery, two-tone bodywork, Full LED headlights, and 17” alloy wheels with a diamond finish.
Safety equipment:
The entire lineup includes 6 airbags (front, side front, and curtain), ABS/EBD/BA brakes, traction control, stability control, a tire pressure sensor, a rear fog light, and Isofix/Top Tether anchors. Starting from the Allure version, it also offers collision risk warning, blind spot monitoring, autonomous emergency braking, lane-keeping assistance, automatic high beams, fatigue detection, and speed limit reading and indication.
Mechanics:
All versions are powered by the T200 1.0-liter turbocharged 3-cylinder inline petrol engine with chain distribution, producing 120 hp at 5,750 rpm and 200 Nm of torque at 1,750 rpm, paired with a CVT automatic transmission with 7 simulated speeds.
After-sales and financing:
Through PSA Finance, a financing plan with a 0% interest rate is available for 12 months, with a maximum amount of up to $10,000,000. Other options include the Peugeot Plan, a savings plan for the Active version. This is a 70/30 Plan with 84 installments, consisting of 70% in 84 installments plus a 30% extraordinary rate. The award is agreed in installments 2, 4, 6, and 12, with the 30% extraordinary rate being tendered. The first installment value is $241,300 (savings model value $31,200,000).
Regarding after-sales, the brand offers the Peugeot FlexCare program with:
Advance maintenance services and extended warranties at a fixed price, with no adjustments throughout the contract.
Customized plans with 1 to 3 advance maintenance services for the vehicle.
Extended Warranty Plans of 12 or 24 additional months to the factory warranty, covering the engine and gearbox.
Peugeot has a Click: An easy and transparent online shopping experience in the e-store for Accessories, Maintenance Services, Quick Operations, Video-check Service, and Online Booking.
Loyalty Program: This program is based on the idea that “the more kilometers you drive with your Peugeot vehicle, the more discounts you receive.” The program focuses on three discount tiers (10%, 20%, and 30%) applied to maintenance services:
- -10% for maintenance services after 10,000 km.
- -20% for maintenance services after 20,000 km.
- -30% for maintenance services from 30,000 to 100,000 km.
Technical sheet: Technical specifications Peugeot 2008
Prices and warranty:
- Peugeot 2008 Active: $31,200,000
- Peugeot 2008 Allure: $33,000,000
- Peugeot 2008 GT: $35,900,000
- 3-year or 100,000-kilometer warranty.
CWith an investment of US$ 270 million, more than 950,000 kilometers of tests, and over 500 units scrutinized, Peugeot officially commenced production of the new 2008 at the El Palomar Plant. This marked the launch of the highly anticipated second generation B-SUV, which was recently unveiled during an event at the Innovation Park in the City of Buenos Aires. The presentation focused on the innovative and technological aspects of this remarkable vehicle.
In a statement, Martín Zuppi, President of Stellantis Argentina, explained, “Being part of a new milestone in the rich history that the lion brand has with the Argentine public is a great reward for the entire Peugeot Argentina team. This launch fills us with pride, not only because of the cutting-edge product we are presenting but also because it is produced in our El Palomar plant for the entire region and embodies the best know-how of the Stellantis team.”
Franklin Bendahan, Brand Manager for Peugeot Argentina, emphasized, “The launch of the new Peugeot 2008 comes at a key moment for the brand in Argentina. It further consolidates the company’s leading role in the compact car market. This SUV features a disruptive, innovative, and robust style and meets all the conditions to be commercially successful, making it a benchmark in image within its category.”
Main Features of the Peugeot 2008
What’s New
The new Peugeot 2008 represents the second generation of the B-SUV, which operates on the same CMP platform as the recently updated 208. Visually, it retains similarities to its European counterpart, showing few modifications to the naked eye. Borrowing design cues from its larger models, the 3008 and 5008, as well as the new 308, the 2008 showcases more angular headlights equipped with LED projectors. The striking LED “fangs” for daytime running lights are reimagined into a theme of three claws, framed by a sporty air intake. The grille also incorporates the brand’s new logo and is designed similarly to the larger models mentioned.
On the sides, the attention to detail can be seen in the alloy wheels, and the attractive two-tone body with a black roof, accentuating the GT emblems. The rear design features a distinct three-dimensional look to the taillights.
Inside, the Peugeot 2008 takes design cues from the 208, featuring an upgraded i-Cockpit digital instrument panel with enhanced graphics, a new 10” touchscreen for the multimedia system, which supports remote updates, in addition to both Android Auto and Apple CarPlay. Steering wheel controls have undergone redesign, and more color options have been added to the ambient lighting setup.
Dimensions
| Specification | Measurement |
|---|---|
| Length | 4,308 mm |
| Width (with mirrors) | 1,992 mm |
| Height | 1,543 mm |
| Wheelbase | 2,612 mm |
| Boot Capacity | 419 liters |
| Fuel Tank Capacity | 47 liters |
Versions
The Peugeot 2008 will initially be available in three versions: Active, Allure, and GT, all equipped with identical mechanics.
Comfort Equipment
The Active version includes:
- Automatic climate control
- 10” multimedia touchscreen with Android Auto and Apple CarPlay
- Multifunction steering wheel
- Electric handbrake
- 2D digital instrumentation
- 180º reversing camera
- LED headlights and rear parking sensors
- Fabric/leather upholstery
- 17” diamond-finished alloy wheels
The Allure version adds:
- 360º vision cameras
- Front parking sensors
- Hands-free access key
- Wireless charger
- Power-folding mirrors
The top-tier GT version features:
- Steering wheel paddles
- GT customization accents
- Panoramic roof with electric opening
- 3D digital instrumentation
- GT leather upholstery and two-tone bodywork
- Full LED headlights and 17” alloy wheels with diamond finish
Safety Equipment
The entire Peugeot 2008 range is equipped with:
- 6 airbags (including front, side, and curtain airbags)
- ABS/EBD/BA brakes
- Traction and stability control
- Tyre pressure monitoring
- Rear fog lights
- Isofix/Top Tether anchors for child seats
From the Allure version onwards, advanced safety features include:
- Collision risk warning
- Blind-spot monitoring
- Autonomous emergency braking
- Lane-keeping assistance
- Automatic high-beam headlights
- Fatigue detection feature
- Speed limit recognition and indicator
Mechanics
The complete range is powered by the T200 1.0-liter turbocharged 3-cylinder petrol engine, featuring chain distribution. This engine produces 120 hp at 5,750 rpm and delivers a torque of 200 Nm at 1,750 rpm, paired with a CVT automatic transmission with 7 simulated speeds.
After Sales and Financing
Through PSA Finance, customers can benefit from 0% interest financing plans for 12 months, with loans of up to $10,000,000. Other options include the Peugeot Plan, a saving initiative for the Active version, structured as a 70/30 plan with 84 installments. The first installment is priced at $241,300, based on a savings model value of $31,200,000.
Regarding after-sales services, Peugeot offers Peugeot FlexCare which includes:
- Advance maintenance services
- Extended warranties at fixed prices without inflation adjustments
- Customizable maintenance plans for 1 to 3 advance services
- Extended Warranty Plans of 12 or 24 months covering engine and transmission
Peugeot also provides a Click program, allowing transparent online access to accessories, maintenance services, and online bookings.
The Loyalty Program offers discounts based on mileage, encouraging repeat customers:
- -10% off maintenance services at 10,000 km
- -20% off at 20,000 km
- -30% off from 30,000 to 100,000 km
Technical Specifications
| Model | Price (AR $) | Warranty |
|---|---|---|
| Peugeot 2008 Active | 31,200,000 | 3 years or 100,000 km |
| Peugeot 2008 Allure | 33,000,000 | 3 years or 100,000 km |
| Peugeot 2008 GT | 35,900,000 | 3 years or 100,000 km |
