2023-11-22 15:43:47
South America – “Torii portals were designed to stay on Earth for many years. The Nissan Frontier too.” Thus begins the new commercial for the Japanese brand’s pickup truck, which debuts on Argentina e no Brazil. The commercial piece combines the magic of 3D technology with natural landscapes of South America.
Nissan takes its Japanese DNA to the next level in this campaign, highlighting the robustness and durability of the pickup, highlighting the new six-year warranty on the Argentina e no Brazil. The creation was a partnership between TBWA – Nissan United SAM and the production company Landia Brasil and will be available on television, radio, digital media and public roads.
Brazil and its variety of landscapes around São Paulo – such as Pirapora do Bom Jesus, Ilha Comprida and Santos – served as inspiration to portray rocky fields, beaches, ports and the big city, which frame the story of the new commercial piece.
In it, boarding their Nissan Frontier, a man and a woman go through different “torii” and overcome challenges, regardless of the universe in which they find themselves. The signature “Designed to do more” this time takes on new meaning, reinforcing that the pickup is useful for any type of occasion and terrain.
Nissan’s origins are reinforced with the concept cool japanesewhich values the mix of tradition and modernity in a tribute to Japanese culture through elements that highlight the “torii” (arch) and an expressive color palette.
A combination of techniques
The process of creating the “torii” (Japanese portal that is repeated throughout the spot commercial) was the result of a combination of techniques. First, a unique 3D look was designed and then modeled.
The tunnel sequence reproduced in the commercial was made 100% in model form, with lighting and special lens equipment to achieve perceived realism. This material was later projected onto an LED screen where the real pickup truck was also filmed, to generate that image of the Nissan Frontier passing through all the “torii”.
The campaign continues to highlight the strategic pillars of the brand and its products, as it did during 2023 with Nissan Sentra.
Datasheet
Advertiser – Nissan / Product – Nissan Frontier
Responsible Agency: TBWANissan United South America
Managing Director – Martín Ortells Dynamic Creative Lead – Guillermo Castañeda Creative Director – Enzo Ciucci Copywriter – Emmanuel Martinez Art Director – Tomás Mayora & Bianca Torterolo Cluster Director – Mauro Aramayo Project Manager – Lucía Scapolla & Milenka Urbancic Customer Journey Strategist Lead – Mariana Bricchetto Regional Producer – Emilia Corredera González
Responsible (Customer) – Nissan South America
VP Marketing & Ventas NSAM & Nissan Mexicana – Gerardo Fernández Aguilar NSAM Marketing Deputy Director – Ángeles Zocchi NSAM Marketing Manager – Mariana Scaduto
Responsible Producer – Landia Brasil
Direction: Manu Mazzaro General and EP Directors: Carol Dantas and Sebastian Hall Executive Production: Valentina Baisch Junior Executive Producer: Larissa Delfini Line Producer: Camilla Bastos Coordination Assistants: Luciana Andrade, Cidy Campos and Júlia Faria Creative Assistant: Matheo Fernandes 1st Deputy Director : Juliana Cretella 2nd Deputy Director: Rafaela Ferrari and Juliana Lohmann Director of Photography: Mariano Monti Art Director: Ana Henriques Art Assistant: Larissa Infante Art Production: Gisela Villalva and Carlos Massuia Object Production: Mary Mello Second Unit Director: Renê Baldissera Photographer: Raphael Malta Production Director: Gisele Castilho Production Assistants: Mazo Munhoz, Carlos André (Dedé), Patricia Nagaoka and Bela Akemi Producers on Location: Mirella Cardoso Valente and Samuel Alves de Castro Casting Producer: Mariana Carneiro Disfraz: Guga Saraiva Brand/Hair: Fabiana Mizukami Capture Making: Camila Othon Nogueira Chief Electrician: Denis Magalhães Peres Chief Engineer: Carlos Gomes Fidelis Precision Pilots: Alexandre Ostrower, José António Urcia Prat (Tonhão) and Itiro Matsumoto Junior Editor: Ivan Kanter Goldman Editors: Filipe Rizzo and Renan Prado Post-Production Coordinators: Elton Bronzeli and Fábio Abreu Post-Production: Mosh Post Cine-colorist: Osmar Jr. Colorist for other versions: Erick Moraes Photographic retouching: Caio Vinícius B. Oliveira Audio Production : FUERTE Producers: Edu Luke, Cris Botarelli, Otávio Cavalheiro, Celso Moretti, Tuco Barini and Rud Lisboa Assistants: Débora Carvalho, Thais Gazoli and Karin Reis Coordination: Larissa Durante and Fabi Lugli
About Nissan South America
A Nissan South Americal (NSAM) was created in 2020 as part of the Americas region, following defining a global realignment plan for the company. This business unit comprises the administrative operations of four subsidiaries: Brazil (founded in 2000), Argentina and Chile (founded in 2015) and Peru (founded in 2018), with the aim of accelerating the development of the brand through a portfolio diversified range of products and specific strategies for the benefit of consumers in the region. Find out more on our official Nissan LinkedIn profiles Argentina, Brazil, Chile e Peruin addition to podcasts “Nissan On Air” e “Nissan No Ar”no Spotify.
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