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4 September 2022
13:58 pm
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2 minutes
New York – AFP
Amazon announced Saturday that its huge series “The Lord of the Rings: The Rings of Power”, inspired by the novels of J.R.R. Tolkien, has achieved the most powerful launch in the history of the “Prime Video” platform, attracting 25 million viewers.
With this ground-breaking production that began airing on Friday, Prime Video aims to take on rival HBO, which launched on August 21 the new installment of the “Game of Thrones” series, titled “House of the Dragon.”
HBO also noted that its new series achieved the best launch on its platforms, with nearly 10 million viewers in the United States alone.
Amazon indicated in a statement that the new part of the “Lord of the Rings” series attracted “more than 25 million viewers around the world on its first day, breaking all previous records and recording the best start to work in the history of the Prime Video platform,” which broadcast the first two episodes of the series. the new.
“It is in some sense fitting that Tolkien’s stories, among the most popular of all time and considered by many to be the true origins of the fantasy genre, led us to this moment of pride,” said Jennifer Salk, head of Amazon Studios.
The series, which will continue to be broadcast until October 14, is of great importance to Amazon, which wants to prove its worth in the highly competitive market for streaming services, by facing giants such as Netflix, Disney Plus and HBO Max.
“The Rings of Power” is set thousands of years before the events of “The Hobbit” and “The Lord of the Rings,” Tolkien’s famous trilogy adapted from cinema.
Amazon paid $250 million to purchase the rights, and spent regarding $465 million in the first season alone, and the total business budget is expected to exceed $1 billion during its five seasons that the group has committed to producing.
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