New lipstick “YSL” is doing well, new color “Babby Pink” is rare, Hirano Sho color is also popular – WWDJAPAN

2024-04-19 02:01:42

YVES SAINT LAURENT» (YSL) released its new lipstick “Loveshine Lipstick” on March 29 (20 colors, 5,940 yen each), which is selling well. Comparing the 17 days before and after the national release, lipstick sales have increased about three times since the release, and some colors are in short supply, with online stores and some stores out of stock.

The new lip product, which is an updated version of the brand’s signature ‘Rouge Volupté Shine’, contains approximately twice as much soft wax as before, creating a more comfortable, melting texture. The fruit oil-based formula provides dense, long-lasting hydration, creating plump, fresh lips.

There are a total of 20 colors available, and to liven it up, a new soft pale pink color “44 Nude Lavaliere” has been added. This new color has become a hot topic on social media, as has the trendy word “bubumi,” which describes a baby’s adorable complexion, and the product continues to be out of stock. In addition, every third buyer of the same color also purchased the transparent bluish-pink color “No. 400 Babylon Rose” of the “Couture Mini Clutch” eyeshadow palette (10,890 yen). It’s a popular color that was out of stock in the past, but has become popular thanks to the “bubble” boom, and when used together to create an even more translucent pink makeup look. ” It depends. you” (same brand).

Additionally, “No.150 Nude Lingerie” in the same pale pink color also maintains top sales. The color is popular among fans, not only because it follows the “baby” trend, but also because it is the color worn by Number_i’s Sho Hirano, who is the brand’s Asian ambassador, when she attended a global event in Paris. This is believed to be because it attracted a lot of attention.

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