2023-10-16 06:15:27
Vienna (OTS) – The takeover of LeasePlan by ALD Automotive created one of the world’s largest mobility service providers. The shared strength enables the company to rethink and better shape the mobility of tomorrow. This is manifested in the new brand, which on the one hand defines the company’s unique position and, on the other hand, highlights the distinguishing features from other providers and the associated customer benefits. The new brand promise „Make life flow better“ expresses the company’s claim to improve life through simple, intelligent and sustainable mobility.
The Ayvens Group wants to become the world’s leading provider of sustainable mobility. With the world’s largest cross-brand electric vehicle fleet and a total fleet of 3.4 million vehicles under management, the company aims to lead the industry’s journey to carbon neutrality and digital transformation.
A new name and a new logo
Ayvens is a catchy and easy to remember name that expresses the path of progress. The name is accompanied by a logo that symbolizes the merger of the two companies and the collaboration towards a common goal. Visually, this is expressed through a stable foundation and an upward flowing shape that represents progress and dynamism.
A new graphic identity
The graphic identity conveys energy through a friendly, modern font and bold, unique colors that are inspired by nature and stand out in the market. The cheerful and dynamic imagery captures the essence of mobility by showing beautiful moments from everyday life.
A new slogan
There Slogan „Better with every move“ summarizes the company’s goal of creating “better”, i.e. simpler, smarter and more sustainable mobility for customers and the environment through continuous progress.
The new brand was developed by the international design agency Dragon Rouge. The aim is,
ALD Automotive | To position LeasePlan as a market leader for better mobility beyond the leasing industry.
The new brand will be introduced at group level this year. In the 44 countries where ALD Automotive | LeasePlan is represented, the brand will be gradually rolled out to all customer segments and in all channels over the next year. The changeover in Austria will take place in summer 2024.
Tim Albertsen, CEO of Ayvens, formerly ALD Automotive | LeasePlan for this: “As an important player in the mobility sector, we will use our strength to help shape the future of mobility. Thanks to our size, reach, service expertise and innovative strength, we are able to drive the change towards sustainable mobility on a large scale. The new brand identity not only creates a common identity for our 15,700 employees worldwide, but also reflects how we are changing to meet the needs of our customers and will help us further increase our visibility in the market.”
Discover our new website www.ayvens.com
About Us
ALD Automotive | LeasePlan is a global leader in sustainable mobility, offering full-service leasing, flexible subscription services and multi-mobility solutions for large companies, SMEs, freelancers and individuals. ALD Automotive | takes advantage of its broad presence in 44 countries LeasePlan to pave the way to carbon neutrality, drive the digital transformation of the industry through innovation and technology-enabled services, and enable the shift towards sustainable mobility at scale.
ALD Automotive | With 15,700 employees worldwide, LeasePlan manages a total fleet of 3.4 million vehicles (as of June 2023).
Questions & Contact:
Karin Döring, MA
Marketing Manager
ALD Automotive fleet management and leasing GmbH
T : +43 1 5265225-230
karin.doering@aldautomotive.com
Mag.a Elke Platzer
Marketing & Communications Manager
LeasePlan Austria Fleet Management GmbH
M: +43 664 60102-584
elke.platzer@leaseplan.com
1697436987
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