New generation: Samsung launches 4K OLED TVs with Quantum HDR, Dolby Atmos, Game Hub and more

Samsung has already announced that it will launch new models of OLED TVs in 2023 and the S90C and S95C lines are the first to hit the market following the event. The new series arrive with TVs of up to 77 inches with thin edges and a premium finish for those who demand high image quality.

Samsung OLED S90C

Starting with the S90C line, it is available in three sizes: 55″, 65″ and 77 inches with Quantum HDR OLED technology that improves the contrast of scenes by analyzing them with artificial intelligence. It even manages to upscale lower resolution images up to 4K.

Models in this series also feature Dolby Atmos sound and Object Tracking Sound Lite, which tracks the source of sound and outputs realistic 3D audio. The line still has Samsung’s integrated Game Hub, which allows you to access Xbox Cloud Gaming titles without a console with just a controller connected via Bluetooth.

Samsung OLED S95C

Moving now to the more complete line, we have the S95C, which also delivers models with 55″, 65″ and 77 inches, but the image technology here is Quantum HDR OLED+, which further increases the image quality on the OLED panel.

Another differential is the support that allows the TV to be almost glued to the wall like a painting or still standing with the blade-shaped support that transmits a unique premium look with Slim One Connect connector, which prevents multiple wires from appearing behind from TV.

The sound system supports Dolby Atmos and Object Tracking Sound+ with artificial intelligence that tracks objects and people on the screen to give the feeling that the sound is coming directly from that area of ​​the display, creating an immersive 3D audio experience.

Like the S90C, this model also has a built-in Game Hub and supports the Matter standard for controlling smart home devices.

prices and availability

Speaking of prices we have the following values:

  • Samsung OLED S90C:
    • 55 inches: US$1,899 (~R$9,950)
    • 65 inches: coming soon
    • 77 inches: US$3,599 (~R$18,850)
  • Samsung OLED S95C:
    • 55 inches: US$2,499 (~R$13,100)
    • 65 inches: US$3,299 (~R$17,270)
    • 77 inches: US$4,499 (~R$23,570)

All models with prices listed today are now available for purchase in the United States through the official Samsung store and Amazon. There is no forecast for sales in Brazil.

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