New Ford Ranger will be launched in Brazil this week and should exceed R$ 300 thousand

2023-06-20 17:00:00

The Ford Ranger 2023 will be officially launched on the Brazilian market next Thursday (22), at 4 pm, for those who have already purchased a vehicle from the American automaker. As for new customers, the pickup can be purchased from the 26th of this month.

The new Ford pickup will be offered online on the automaker’s official website, as the brand is not exactly in Brazil, but continues to market its vehicles through partnerships with some companies, such as Caoa, and also dealerships.


Those interested in the new Ford Ranger will have to pay a deposit to guarantee the model. The deadline for delivering the car, after finalizing the purchase, is marked between 30 and 60 calendar days, as explained by the automaker itself.

Initially, the Ford Ranger will be available with a V6 3.0 turbodiesel engine and a double cabin. This version will feature 4WD traction and smart features that promise to increase its capacity and performance. The model will also come packed with equipment.


In terms of looks, the new Ford Ranger adopts a wide grille, integrated C-shaped LED headlights and 20” wheels, which are optional. The front of the pickup is somewhat reminiscent of the F-150, her older sister who also arrived in Brazil recently.

Inside, the car has a 12.4-inch digital panel for the driver and another 12-inch one for the multimedia center, which offers Ford’s Sync 4 platforms, with integrated map and cell phone mirroring via Android Auto and Apple CarPlay.

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It is worth mentioning that the Ford Ranger is an average pickup that is above the Maverick and below the F-150. The model competes directly with Volkswagen Amarok, Chevrolet S10 and Toyota Hilux, a segment that is very competitive in the Brazilian market.

The automaker has not yet released the official price of the vehicle in Brazil, but rumors suggest that the pickup will arrive in the country costing around R$300,000.

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