2023-07-19 12:26:12
The Cupertino giant has released a new commercial for its popular and award-winning campaign “The Underdogs”which gained prominence for showing, in a very playful way, the tribulations (sometimes hypothetical) of working in a team and even from home.
The latest commercial once more features the classic staff, this time on their way to an important presentation—except the MacBook with the presentation is stolen. What happens next is a thrilling seven-minute chase across the city to retrieve it, possible thanks to the Buscar app.“Find My”).
Employees track the MacBook’s movement and eventually catch up. At the same time, however, office IT is threatening to remotely wipe the laptop, demonstrating another feature of the Find My app.
Of course, Apple took advantage of the plot to also promote other features of its devices. Among them, in addition to the Buscar app, are Touch ID, Group FaceTime, Apple Pay, Apple Watch Exercise Detection, Apple Music, Siri and many others — which received an honorable mention at the end of the year. video.
The commercial gained prominence in the Apple.comwhose disclosure points visitors to the enterprise device security pagewhich promotes Apple’s software and hardware features that make its devices more secure.
As we said, all this is portrayed in the topical comic way – although cases like this are not far from real life. In fact, it is not exactly recommended to use the information from the Buscar app to try to recover stolen devices on your own, as this might end up costing your own life.
Anyway, what did you think of the commercial? ????
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#Apple #stolen #MacBook #saga
