Never let go of your cuddly toy!

On the disappearance of this sacred object, plush, nin-nin, old pillow, we have figures! According to a 2020 survey, 42% of French parents have already misplaced or forgotten their child’s favorite comforter. 40% say they can spend hours trying to find it…and a quarter of these kind parents said they had considered cutting a vacation short because of a missing cuddly toy!

Qualified by shrinks as a “transitional object”, used by children from the first months, in the nursery, or in bed, to represent a reassuring presence, like that of the mother, it remains precious for many adults: 46% of parents in our survey admitted they were still…

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