Netflix has announced its earnings for the year 2023, but also its new plans. In the coming months, the company will try to definitively implement an update to its subscription plans in which users who share accounts illegally have to pay an extra cost.
The system has already been tested in Chile, Costa Rica and Peru Through an application that allows you to transfer the profile from a common account to an individual one, keeping the viewing history and recommendations.
With more than 230.7 million subscribers, Netflix It is the main streaming service in the world, followed by Disney with 220 million across all its platforms: Disney+, Hulu, Star and ESPN+.
These results are released following Netflix began offering a new plan to its customers at the end of 2022, at a reduced price but with ads, which led to the incorporation of almost 7.6 million new users, well above the 4.5 million that the company had forecast from October to December.
This model, which debuted in December in 12 international markets at a cost of around 7 dollars, has consolidated the efforts of Netflix to attract new subscribers following losing up to one million subscribers in the second quarter of the year.
In fact, at the beginning of November 2022, when it launched the new service, Netflix posted the highest daily subscription rate in the US with a 58% increase over the three days prior to launch, the highest growth rate since the pandemic began.
Netflix earned 4,491 million in 2022
The platform Netflix it earned 4,491 million dollars in 2022, following adding 55 million dollars in the last quarter of the year.
The streaming giant added almost 7.6 million new subscribers in the last three months of the year, which closed with 230.7 million subscribers.
