100 million people watch Netflix without paying. CEO Reed Hastings now wants to change that, because the growing competition is gradually affecting the world’s largest streaming platform.
For years, non-paying users were tolerated, and now they want to be asked to pay, says Netflix CEO Reed Hastings.
Netflix access data is often passed on to families and friends as happily as a good recipe. The world’s largest streaming platform now wants to change that. In view of stagnating user numbers and growing competition from Apple, Disney and Hulu, the company from Los Gatos, California, now wants to ask “shadow users” to pay.
