2023-04-19 06:38:00
After releasing its first-quarter 2023 earnings report, Netflix on Tuesday revealed the date on which will begin to implement its shared payment plan once and for all, with the aim of preventing users from lending their passwords to others who do not pay for the service.
Although the streaming platform repeatedly hinted that it would proceed in this way, it is the first time that it has made it official. “The program will debut in the second quarter -end of June- in the vast majority of countries that have Netflix”announced Co-CEO Greg Peters.
The prices will vary according to the market in which the country is inserted, also stated Vanity Fair.
Regarding the details of the model that the entertainment company would seek to implement, no further details and/or details have been disclosed in this regard. However, it is expected that the program is related precisely to the tests that the platform did at the beginning of the year.
In February, Netflix launched in Canada, New Zealand, Portugal and Spain. a prototype “buy an additional member” option that allowed primary account holders to pay an additional monthly fee for a sub-account for 1 or 2 people. The same was done in Chile, Costa Rica and Peru.
During that period, the company encountered great resistance from users. Many of them chose to cancel their subscriptions rather than have to pay additional. “This will not be a universally popular movement”Peters assumed before the results that were evidenced at that time.
However, the current landscape is different. This quarter, Netflix reached 232.5 million subscribers, 4.9% more than in the same period last year, even despite having implemented a policy to control the use of shared accounts between users.
This is the largest number of subscribers in the company’s history, an increase of 3.7% compared to the first quarter of last year.
Finally, and for those who do not abide by the new model that is scheduled to take effect in the next two months, the company plans to block devices -following a certain period of time- trying to access another person’s Netflix account without payment.
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