At the very end of January, it became clear for the first time how Netflix it will make it difficult to share accounts with people who do not live in the same household. A series of hard rules were created for this purpose, which include the existence of a default residence and a minimum access time required for devices to remain linked to it.
Previously implemented only in a few countries in Latin America, these rules are expanding to other parts of the globe. Netflix announced today that this new approach, which it calls “an update on sharing,” is now also live on Netflix. Canadaalready Spainalready New Zealand is at Portugal.
According to the company, which said its ability to invest in more titles was impacted by “messy” account sharing, users in those countries will now also be able to set a default home, manage device access to the account, transfer profiles and watch Netflix while traveling. .
The default location, remember, serves to create a kind of list of linked devices, which need to connect to the account from home at least once every 31 days. The company also allows you to obtain limited 7-day access codes for travel cases – which makes it possible to watch content with the standard account on devices not linked to the home (such as a hotel TV, for example).
If they want to continue counting on users who don’t live in their homes, Standard and Premium account owners have the chance to “buy an extra member” — which is a little different from what we had seen so far, when the company had implemented the concept of “additional residence”.
According to the company, the plans may have up to two extra members who do not live in the Netflix household – each with a different login / password. Adding each member costs C$8 (in Canada), NZ$8 (in New Zealand), €4 (in Portugal) and €6 (in Spain) — amounts for monthly payments.
Brazil get ready!
While tougher password-sharing rules haven’t landed in Brazil yet, we’d better get ready, as Netflix has repeatedly made it clear that it will roll out more widely in the coming months.
The company is likely still testing different approaches on how to implement the additional paywall — if at all — before rolling it out to all countries. Nor will it be surprising if we are the next “guinea pigs” before this system is standardized globally.
via 9to5Mac
