The pain fell for Netflix, following announcing the net loss of subscribers, a first since 2011. The containment effect, the pressure put on by competitors and the overall increase in costs will probably not have helped the company co-founded by Reed Hastings in 1997 – l he company was then active in the rental of DVDs – to keep the balance “new subscribers versus departures” in the green. Especially when “cost hunting” affects many households.
