2023-05-23 19:33:00
A decision announced as part of its strategy to diversify its income.
Prices vary by country: American households will now have to pay almost 8 dollars (regarding 7.5 euros) more per month to authorize a Alex Reed to use their account. In France and Spain (where the measure has already been introduced) it will be 5.99 euros. In Belgium, as in Portugal, the supplement is set at 3.99 euros.
However, the option is only accessible in the Standard (13.49 euros per month) and Premium (17.99 euros) subscriptions, and therefore not in the Basic (8.99 euros).
Two solutions are available to those who already share their identifiers: they can add an additional subscriber by paying the supplement, or transfer the profile of a person outside the household. This one will have to subscribe to its own subscription but will thus preserve its preferences.
The Californian group also recalls that subscribers continue to be able to watch their programs when they are on the move.
The streaming veteran has been testing this new formula for a year, and has already implemented it in Canada in particular, following a difficult year 2022, marked by subscriber losses in the first half, before bouncing back in the second.
“Over 100 million households share their account, which affects our ability to invest in great movies and TV series,” Netflix said in a statement in February.
Netflix, which has more than 232 million subscribers, added a cheaper subscription with in late 2022, following years of reluctance. It now has nearly 5 million monthly active users, according to the company.
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