Netflix Exec Praises WWE RAW Viewership Numbers

WWE RAW’s ‍Streaming Success: Breaking viewership Records on Netflix

Netflix’s⁣ foray into professional wrestling continues to make‍ waves. During a recent earnings call, Netflix Co-CEO Ted sarandos ‍shared some exciting news regarding the streaming giant’s ‍acquisition of WWE RAW.According to Sarandos, the platform ⁢witnessed remarkable viewership numbers for the January 13th⁤ episode, marking ‌the first‌ episode post-premiere.

“WWE is⁢ off to ‌a great start,” Sarandos enthusiastically stated. “Our 1st ⁤week, we drew about 5,000,000 views, which is about 2 times the ‍audience that Monday Night Raw was getting​ a linear television, pretty consistent with‍ how we modeled⁢ it, how we’d hoped to build the audience⁢ for the league.” This surge in viewership, ⁢exceeding expectations, demonstrates⁤ the immense potential of streaming ​platforms to attract a wider audience to ​customary ‍sports programming.

Adding to the excitement,​ Sarandos revealed a significant trend in viewing patterns.⁢ Non-live viewing, particularly in international markets, witnessed a remarkable 25% increase.This indicates a growing global appetite for WWE RAW,⁣ with viewers across regions like the UK, Canada, Mexico, Australia, and Brazil embracing‍ the platform.

“We ⁤also saw that ‌the non live viewing, so in ⁢the day after the live event,⁢ our viewing grew by 25%, mostly outside of the US time zones. So this is a new⁣ viewing⁤ in the UK and Canada, Mexico,⁢ Australia, Brazil,‍ particularly big markets.So we’re really thrilled ⁣to⁣ see how⁤ that’s going so ​far.”

Sarandos⁢ highlighted the remarkable domestic performance as well,​ stating, “In the US, our viewing of Monday Night‍ Raw was as big as the Monday‍ Night Raw viewing has been in 5 years. So we’re super ⁤thrilled about how that’s going and how that’s coming ‌out.”

While celebrating this success,⁢ Sarandos emphasized⁣ the importance of⁣ ensuring the financial ‍sustainability of ⁣the partnership. “Again,‌ just not to be ⁣overly​ repetitive, but we are mindful of‌ the bottom line⁤ and it’s ⁤really vital that those economics do work‍ and that the big league sports, full league, full season economics are very hard to make‍ work. And⁣ so for us,we want ‍to be able to bring value to the ‌sport like‍ we have to date with WWE certainly,but have we like we have with the ‌NFL too,where⁢ we were basically able to bring a big audience,a young audience,a more global audience than ⁣linear television,but that has to​ be reflected in ​the deal as well.”

What is the estimated global audience increase for WWE RAW since‍ its debut on Netflix?

Exclusive: Netflix’s⁤ Ted Sarandos⁤ on‍ WWE ‌RAW’s ⁤Streaming Success and Global Appeal

Q:⁣ Ted, Netflix’s foray into professional wrestling⁣ has ‍been nothing short‌ of remarkable. Can you walk us through the viewership numbers for the first episode of WWE ‍RAW on Netflix?

Ted Sarandos: “Absolutely! The first​ episode of WWE RAW‍ on Netflix saw about 5 million views in its first week, which ‌was ⁣about twice the audience Monday Night ​RAW was getting on linear television. Its been‍ a fantastic start, right ⁤in line with our expectations‍ and models for growing the audience for the league.”

Q: That’s extraordinary! We’ve also heard about a significant trend in viewing patterns, notably in‍ international ⁣markets. Can you tell us more about that?

Ted ⁤Sarandos: ‌”Yes, we’ve seen a ‍remarkable 25% increase in non-live viewing, especially in international markets‍ like the UK,⁢ Canada, Mexico, Australia, and Brazil. This is ‌a new viewing trend we’re thrilled to see, ⁤as it​ indicates a growing global appetite for WWE RAW.”

Q: The domestic performance has been equally impressive.What’s your take ⁣on how WWE⁣ RAW is ‍faring in the US?

Ted Sarandos:⁤ “In the US, our viewing of Monday Night RAW⁤ has ⁣been ⁢as big as it’s been in the last five years. We’re ​super ‌thrilled about how it’s⁢ performing and coming along.”

Q: While celebrating‌ this ⁣success, it’s crucial​ to ensure the partnership’s financial sustainability. ‌How are you approaching this aspect?

Ted Sarandos: “your absolutely right. We’re mindful ‍of the bottom line and want to ensure that the economics work for‍ both parties. ⁢We want ⁢to bring value‍ to the sport, as ​we’ve done with WWE and other leagues like the NFL, by bringing a ​big, young, and ⁤global audience. But it’s essential that‍ this⁢ is reflected in the‍ deal as well.”

Q: Looking ‌ahead,⁢ what do ⁢you think this deal means for the⁢ future of professional wrestling and streaming services?

Ted Sarandos:⁢ “I believe this deal⁤ signals a shift in how people consume sports programming. Streaming⁣ platforms like ‍netflix ⁣have the potential to attract wider audiences to​ conventional sports, making them more accessible globally. We’re⁣ excited to see⁤ how this partnership evolves and ⁤influences the industry moving forward.”

Stay tuned to Archyde for ⁢more exclusive interviews ⁢and updates on‍ the intersection of sports and streaming.