2023-10-18 18:00:00
Update (10/18/2023) – by DT
This Wednesday (18), the Netflix announced yet another change in its plans in Brazil. The streaming platform will end next week with the basic subscription option without ads, which costs R$25.90 per month in our country.
The service claimed that the reasons for this change revolve around the new cheapest option with ads. However, it is worth highlighting that this exclusion of the Basic plan will only be for new or returning subscribers to the platform.
Therefore, anyone who already has a basic subscription will not suffer from the changes, according to the platform. Until then, Netflix had four plan options: Standard with ads, for R$18.90; Basic, for R$ 25.90; Standard, for R$39.90; and Premium, for R$55.90.
It is also important to mention that Netflix was already ending this ad-free Basic plan option in other countries in recent months. Furthermore, the service began to restrict sharing of passwords for the same accountwhich displeased many.
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Also according to Netflix, the number of members subscribing to the ad-supported plan increased by almost 70% in the third quarter of 2023 compared to the previous quarter and now represents around 30% of all new subscriptions on the platform.
Original text (07/19/2023)
After restricting password sharing, Netflix is expanding a new change to its plans. This time it is the basic plan that is being phased out in the United States and the United Kingdom following being terminated in Canada. With this change, only three plans remain available, with the cheapest requiring users to watch advertisements.
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The change was confirmed by the Neowin and TechRadar. According to them, those who have the basic plan with 720p resolution for $9.99/£10.99 per month without watching ads, but it is no longer available to purchase on the official Netflix website in these regions.
The image above is a screenshot of the official Netflix US website, which now only displays three available plans: Standard with ads for $6.99 with 1080p image, Standard without ads for $15.49, and Premium for US$19.99 with 4K and HDR image.
It is not yet possible to say whether the change would also be applied to other countries like Brazil, but here the basic plan without ads remains in force with a monthly fee of R$25.90. However, it is important to remember that plan prices were recently readjusted, which indicates that Netflix is willing to change its offering model.
Another important point is that Netflix ended the basic plan in these countries on the same day that it is expected to reveal its financial results for the first time since it restricted password sharing. A preliminary report says that the company has gained subscribers, which may further motivate it to pursue these policies.
Netflix
Developer: Netflix Inc
Price: Free – offers in-app purchases
Size: Varies depending on platform
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