The American platform Netflix has decided to reduce its prices in around thirty countries to maintain its leading position in an increasingly competitive market.
Increasingly jostled, the market leader in video-on-demand services is trying to stand out in front of players like Disney and Amazon, which are constantly getting stronger.
The subscription price cuts cover countries in the Middle East, Sub-Saharan Africa, Latin America and some European countries such as Croatia, Bulgaria and Slovenia.
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With these new packages, Netflix hopes to attract new subscribers in markets that are not major, but where the platform seeks to adapt to the realists of these local markets.
“We know subscribers have never had so many choices when it comes to entertainment,” a Netflix spokeswoman was quoted as saying by the Wall Street Journal on Thursday.
The streaming platform, which now has 230.75 million paying subscribers worldwide, launched a cheaper subscription in November, but with .
