Netflix recently experimented with a new charging policy in 5 countries in Central and South America, and if you use it outside your primary residence for more than 2 weeks, you will need to pay an extra fee. The move is primarily aimed at cracking down on “password sharing,” which Netflix believes has directly impacted their revenue.
According to “Bloomberg”, Netflix has implemented a new charging policy in 5 countries in Latin America, including Argentina, El Salvador, Guatemala, and Honduras. If you use a Netflix account outside your main residence for more than 2 weeks, users will pay a maximum of US$2.99 (approximately Hong Kong dollars). HK$23.5), the amount of the surcharge will vary slightly in different places. The new policy currently only affects users who watch Netflix on TV, and users who watch Netflix on mobile devices will not be counted.
Earlier they stated that the “password sharing” behavior has undermined their long-term ability to invest and improve services. Therefore, they have implemented the “Add Additional Membership” feature in Chile, Costa Rica, and Peru earlier. For Standard and Premium members, users can An additional fee of US$2.99 (approximately HK$23.5) will be added to add sub-accounts for users who do not live together. Each sub-account will have its own personal information, account number and password.
Netflix has just released its second-quarter 2022 results. The data shows that the company lost 970,000 premium subscribers compared with the same period last year, better than the expected 2 million. The company currently has regarding 220 million users.
source:Bloomberg, TechCrunch
Image Source:Complex
