Netflix revealed that he lost over 200,000 subscribers in the first quarter of 2022, which also means a decrease in users for the first time in 10 years of operation. Along with the announcement came a drop in the stock market and, in turn, news that might surprise more than one: Netflix would launch cheaper plans with .
After the presentation of the quarterly results, Reed Hastingsthe CEO of Netflixanticipated that the company is studying the possibility of introducing plans at a lower cost, but with in the interface. He anticipated that we might have news regarding this in the next years.
MIRA: Netflix: the reasons behind the platform’s first drop in subscribers in 10 years
These were Hastings’ words:
“Those Netflix fans know that I have been once morest the complexity of and that I’m a big fan of the simplicity of subscription. But as much of a fan of that as I am, I’m even more of a fan of consumer choice.. Offer what they want to those who would like a lowest price and that they are ad tolerant makes a lot of sense. So it’s something we’re looking at right now and we’ll try to figure it out in the next year or two.. We are open to offer even lower prices with ads as an option to consumers.
Netflix is not the only platform that has turned to screen . Two clear examples are the streaming platforms of Hulu y HBO Max, who already have a cheap, ad-supported subscription. In addition, Disney+ it plans to introduce a similar model later this year. Hasting said it’s “pretty clear” that services work.
It should be noted that the usual plans that do not have will remain in force to all users.
